1: Do your Research by Performing a thorough SEO Audit
You can’t know what to improve until you know how your site is performing as is.
Take the time and have the patience to follow each of the steps listed below in order to get a clear view of what works and doesn’t work on your site. You might be surprised at how little technical tweaks (ensuring that you have included Alt Txt for your image captions or meta tags throughout your site) can make quite a difference.
How good and how relevant are your backlinks? What about your competitions’ backlinks? Comparing the two can be a very useful analysis to give you an idea of just where you fall in the backlinks rating charts.
You need to find out if any poisonous inbound links are affecting your site rating. You can get a list of all inbound links to your site by using the Google Webmaster Tool, clicking on Search Traffic, and then clicking on the Links to Your Site tab. Check all inbound links carefully to see which of them may be having a negative effect on your site.
You need to know whether the search engines can place your site in its proper context based on the keywords you use. Again, this is where Google Webmaster Tool is very useful. Access your account, click on the Google Index tab and then on Content Keywords.
Google likes to evaluate a browsers’ site experience and uses the speed at which your site loads as a way to do this. Find out how your site fares by going to Google’s PageSpeed Insights, entering your URL and following the recommendations on how to optimize things for a more efficient user experience.
Do the relevant social media sharing icons feature clearly on your site? It is very important that these are very visible so that users can go on to share your content easily with their friends and colleagues. This is an easy fix but one that can make a huge difference in how your content is shared and dispersed throughout the wider web.
There’s not much Google hates more than plagiarism (remember Google was set up by academics!).
Find out if your content is original or not by running your pages through the Google Webmaster Tool, click on Search Appearances and then on HTML Improvements. This will let you know if Google has already indexed a similar version of your material and will indicate which areas you need to correct.
Google cannot always index web content that is written in Javascript. This means that the most important keywords on your site don’t necessarily still show if Javascript is disabled. To be on the safe side it is better to write your content (or at least your important keywords) in HTML so that you can be sure that all your text can be crawled and indexed properly. Find our more by reading this important Google Webmaster Central Blog.
Be sure that your meta keywords, meta descriptions, title tags, URLs and other website attributes are SEO-friendly, relevant, unique and work effectively to assist your page rankings. Make them match with the sort of search queries site-browsers will use.
Having done the analyses, you now know your websites strong and weak points so you can see where to focus your efforts in SEO so that they can have optimum effect.
Re-analyze after each adjustment to be sure you are making improvements and not unwittingly creating new weak points.
Making changes to your site is all very well but you can only really know the effect your SEO efforts are having if you continue to track and monitor your ratings after each change and on a regular routine basis.
There are numerous online free and paid tools to assist with this, including:
Start by clicking on Acquisition, then Search Engine Optimization, then Queries in order to see how your webpage ranks and the major keywords it ranks for.
As discussed earlier, this powerful tool can provide insights into a wide range of website elements including site ranking, inbound links, duplicate content problems, numbers of browser clicks, impressions, click-through-rates, etc.
This Moz-powered SEO tool is useful for regular reporting on how your pages rank for specific keywords.
The key message here is that you need to be make regular routine audits to be aware of how your site is performing and be prepared to constantly make adjustments so that you can continually improve.
Maximizing your SEO does not necessarily mean reworking all your content: often smaller technical tweaks can go a long way to making it Google friendly and improving your ranking.
Following the simple steps listed here will go a long way to getting your website rankings back on track.
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anthos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
