3 Ways to Improve Website Conversion Rates
If you’re getting a lot of traffic to your website, but aren’t generating the sales that you hoped for you need to improvement with your conversion rates.
It can get discouraging with all the work required with building an online business, but don’t give up.
Figure out what you need to change or improve to make your business better.
As long as you continue to market daily and provide valuable content good things will happen.
It all about making little tweaks to your business to improve your conversion rates and get you going in the right direction.
What are Conversion Rates?
Conversion Rates are the percentage of prospective customers who take a desired action you want.
It could be the percentage of people opting in to your list, reading your articles, or purchasing your products.
No matter where your conversion rates are they can always improve.
How to Increase Conversion Rates?
Improving conversion rates in any aspect of your business can eventually lead to an increase in your profits.
There a numerous ways to increase conversion rates and today I wanted to discuss three ways that you can improve them and get your business moving in the right direction.
Increasing online conversion rates
1. Captivating Headlines
Your headline is the first thing that visitors are going to read.
It’s the main reason why most people read an article or become interested in a product.
The right headline can increase your conversion rates dramatically just by getting more people to click.
Split testing should be done when using different headlines.
2. Improve Your Copy
Whether it’s an article, email, or sales page you should always work towards improving your copy.
People need to know the benefits or your product, and the benefits for taking action if they purchase your product.
Having a swipe file is a good tool to have where you have a collection of proven ads and sales letters to use as a reference when writing your sales letter.
Never copy them word for word, but use as a guide to construct your copy.
If you just can’t figure it out you can always outsource the process to someone who does.
It will cost you, but in the meantime you can practice on creating your own winning sales letters until you are comfortable with doing your own.
A trick I use is writing my own and getting someone else to write one for me.
Then I split test and see which works best.
This is something you can try in your business.
3. Improve Website Design
The design of your website can be vital in improving your conversions.
If people are coming to your blog or website and don’t enjoy the functionality of the site they will quickly leave.
If it’s not appealing to the eye then visitors are also not going to stay very long.
If you can improve the design of you website and make it easier for them to find articles and opt in to your list you will have a better chance of gaining more customers and making more sales.
Use these 3 tips to improve your website’s conversions today.
It’ll be more than worth it if you take the time to utilize these tips.
Once you see your conversions improve with these strategies you can begin implementing others to constantly improve your website.
February 28, 2017