Blogs are an excellent way to market your company or product because:
By adding relevant content regularly they keep your site “fresh” in the eyes of Google and other search engines.
They serve as the perfect forum for you to demonstrate your wide breadth of knowledge about the issues at hand.
They provide a perfect medium for answering in depth all the questions your customers might want to ask about the product or service.
They stimulate discussion among your site’s users which your client can respond to and so further demonstrate their authority.
They make the site more interesting and of more relevance to a wider circle of users.
They provide a means for interaction between you and your customers which, in the eyes of all the search engines including Google, adds to the value of the site and so goes to improve its ranking still further.
So, what sort of content makes your blog worth reading? Ideally it has to include:
Interesting and relevant information that is of interest to your audience.
Useful tips that will enhance the use or scope of the product or service.
Answer questions that site users might have about the services or products.
Keep site users up to date with the latest news in the field.
Pay Per Click Ads
This form of marketing is when you pay a host site (such as Google) to show your ad on their specific pages. The great advantages of Pay Per
Clicks Ads:
Your ad appears right at the top of the list of relevant search results.
So your ad is always well placed to generate immediate notice for your product or services.
This means your potential clients will associate you with being authoritative and so feel more inclined to click to find out more about your products or services.
You pay for the advertising only when a user actually clicks on it.
So you can monitor how every penny of your ad campaign is spent.
And you get great data feedback as to who is clicking and when and how long they stay on your site.
All of which is great for tweaking the wording of your campaigns to make them more relevant and tailored to those who are interested in you and what you have to offer.
,h2>Optimize your Site Structure
Go back to the bare bones of your site structure and double check that its inter-linkages make sense and are easy to follow. Prospective clients must be able to move around freely and find what they are looking for with the minimum of clicks. This means:
No one page should be more than three clicks away from the page your user is currently on.
At the same time, the page that is interlinked to most within your web site (usually the home page) will carry most weight in the eyes of search engines. So be careful how you interconnect your pages to make sure you choose the right page to link to most.
Every page should be linked to at least one other page within the site.
Do not make closed loop linkages – your user should always be able to get to everywhere else in the website from each page.
Don’t exceed three levels of navigation.
Don’t have too many (unnecessary) interlinkages within the site. The idea is to make it easy to navigate to highly relevant content, not to overload the user with too many tangents to get lost in!
Links incorporated within the page text may rank higher than links that are stuck on at the end.
Links that include html markup (such as to off-site photos and images, for example) may help a site rank high.
Every page must have a distinct title so that it can rank directly for itself in relevant searches.
Blogs and topic posts are a great way to interlink back to products and services.
Make your web-sites visually appealing,/h2>
If your site doesn’t look good you might as well not bother having one at all. It is a proven fact that new clients will be turned off immediately by an unattractive site that is full of text with no illustrations or photos and is hard to navigate.
This is especially true for cell phone browsers trying to look at sites that fail to adjust to the device being used. If your site is like this, make sure you set up a dedicated cell phone version or you could be losing authority instead of expanding your reach.
You need to periodically take a critical look at your site and see if it doesn’t need updating to make it clean, simple and at-a-glance attractive. What worked a few years ago may now appear tired or too busy – the modern look is crisp and clear without too much information competing for attention.
So remember – design is everything – at least for the first five seconds!
And design and navigability is particularly important if the device screen is small.
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
Anton Snegiroff
CloudedMindsVape.com
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
Peter Anthos
FireitupBBQ.com
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anthos
Christopher Fuccillo
Niagaravintagewinetours.com
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
Ron Daniel
Planetsoho.com
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
Ernie Loch
Abacusselfstorage.com
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Malcolm Macdonald
Northgatechiropractic.ca
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Guidy Mamann
Migrationlaw.com
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Tony & Bruna Cooper
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper