5 Social Media Trends Changing the Game
October 3, 2017
in Social Media
“Change is the only constant in life.”
While Heraclitus didn’t essentially coined the phrase with respect to Social Media, it has held true for Social Media more than anything else in the recent years. With Facebook having picked up in 2006, next came twitter, then Google + and now there is a pool of social media networks for millennials, professionals, DIYers as well as for those keen on finding dates.
Facebook grows Older
Actually speaking, Age is not just a number. It can be one of the most relevant demographics for social media marketers and businesses. Infact, 2017 saw social media campaigns being concentrated on targeting ads based on age more than anything else, with Facebook topping that list.
According to the most recent social media statistics, Facebook has been moving toward an older demographic. A 7.6% share increase for senior, among the largest in all demographics has been projected by marketers. The young millennial demographic (18 to 24), on the contrary, is expected by marketers to decrease through the year.
Instagram, Twitter, and Tumblr have been trending younger with minimal senior engagement as Facebook grows older. The age group among 25-35 however remains the strongest across the board for all other social media platforms.
The Rise of Messaging Apps
The web had quite official become a mobile-first world after the mobile-friendly algorithm update was launched by Google. However, having moved beyond the mobile era, today, we have stepped into the messaging app era. Social networks have been overtook by the Messaging apps as the dominant mobile platform.
Not only do these messaging apps enable users to connect through text or long distance calls but also bring to them their favorite publications, brands, and services. Isn’t it wonderful to have a personalized and consolidated package with everything you love? Even better is to be able to take it along everywhere.
In March, 2016, messaging app proved that social networks were the old hat with combined users on top four messaging apps equaling the combined users on top four social networks. If that isn’t a social trend, what is?
Social Networks Become Search Engines
Haven’t we been through the time when first-page ranking on Google influenced the consumer more than anything else? However, with time, our dependency has grown more on online reviews or comments than on what Google has to say. While Google is still in the race, but if it is a purchase we have to final, our search has been lingering more in the social sphere.
88% consumers have been influenced through various online reviews or comments on Youtube, Facebook, Yelp or other platforms. Pinterest plays the biggest role in this monumental shift targeting the largest demographics of shoppers dominated by women with young families aged in early thirties.
While we might believe it is still in the shifting phase, the shift from search to social has taken place already going by data on social media trends. The major share of visitors on websites was once made up by organic search, however, that has now changed. One-third of the traffic to websites is now driven collectively by top 8 social networks.
Politicians Saturate the Social Web
The first in Political history to harness the power of social media was the Barack Obama Campaign. Now, one of the most important areas for politics has shifted to being social networking websites. Social media is now a necessity and not a novelty for Politicians.
With billions of active users on mobile devices and social media, it is definitely a smart political move to take to social media. Moreover, if data is to be believed, over 66% of social media users do not shy from engaging in political activities or debates. The number is only growing with presidential candidates broadcasting for themselves and against each other on social media.
Don’t we all remember the war of words Donald Trump had with Fox News on Twitter? Infact, his competitor, Hilary Clinton used YouTube to announced her presidential candidacy. Thus, the politics on Social media is definitely a trend still in growth.
Culture meets big data
Didn’t all marketing campaigns, primitive or modern, aim to deliver a memorable experience for the user. With so many changes, this objective has remained unchanged through years of marketing. Infact, to deliver an experience has only gained more importance with years gone.
The days of successful products delivering commodity are not replaced by the idea of culture. The question then is how is the culture built? It is built on fundamentals of social media by rallying groups together through incentives towards social justice, inclusion into a club or simply a mood.
The best friend of a modern marketer is big data. In order to personalize services, form relationships or create unique experiences, we require to know of customer preferences which is endless information you can gain access to through big data. You can’t quite miss the culture element of social media trends today, with so much data available at every click.
“If you tell the truth, you don't have to remember anything.” ― Mark Twain
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