Hiring an internet marketing company can strengthen and enhance your overall marketing efforts. The right marketing company could take you from zero to hero in a matter of months! However, you need to make sure you’re looking for the right things in your internet marketing company. When you’re confident your company has the following things, you can feel good about working with them. Here are the 5 things to look for:
Years Of Experience
An internet marketing company with experience is the smartest choice you can make. Think about it: almost anybody could take a look at a few free resources or take an online course. Then they could set up their own ‘company’ and begin selling their services. If somebody doesn’t have the first clue about internet marketing, they could fall for this. They could part with their money and end up getting no results whatsoever. In fact, this approach put companies off working with genuine experts in the past through fear of wasting money. This is why searching for a company with years of experience is important. They’ll look at your site and know just what it needs to perform at it’s best.
An Understanding Of SEO At All Levels
SEO is a huge element of any internet marketing strategy. Making sure the company has a vast understanding of SEO will ensure your strategy is well rounded. A knowledge of technical, off page, and on page SEO is crucial. This makes for a well-rounded SEO strategy and therefore a good internet marketing strategy. Don’t be blinded by complicated jargon. Sometimes, companies use this technical language to stop clients asking questions. They may give vague answers. It might sound good and like they know what they’re talking about, but many don’t.
Great Communication Skills
An internet marketing company with incredible communication skills is crucial. This is so there are no crossed wires, and you know exactly what needs to be done to your site in order to get it at the level you want it. You should understand what they are saying to you. This ties in with making sure they’re not using complicated terms, as mentioned earlier! If you don’t understand, you should make that clear and ensure they’re willing to help you understand. If they’re getting impatient or don’t want to explain to you, it could be a sign this is the wrong company for you.
A Willingness To Share Knowledge
Another point that ties in with the one above. The right internet marketing company should be willing to share their knowledge with you. There are some professionals out there who are precious about the things they share with clients. It’s almost as if they think that sharing their knowledge will put them out of business. This definitely isn’t the case! Helping to educate the client is all a part of a good strategy, and allows you both to work together better. Helping you to understand your issues and what you can do about them is a must. Giving away these ‘secrets’ isn’t going to cost them anything. When clients are more educated, they know a company is the real deal. This might be why so many shady companies aren’t willing to educate their clients! If the company you’re thinking of working with is honest and open with you, you can almost guarantee they are trustworthy.
Successful Projects And Happy Clients
Successful projects and happy clients go hand in hand. A company might talk the talk, but that doesn’t mean they walk the walk. You should make sure you’re looking at a few different things so that you know they mean business. What does their portfolio look like? This will contain some of their best work. Ask questions about it. Find out whether clients are still working with them and using things they’ve created for them. See if you can find real reviews, case studies and testimonials. This will give you an idea of the results available to you and whether they have happy clients. A company serious about working with you might even help you to contact a previous client they have worked with so you can ask them some questions. If they’re this confident you’ll be happy with them; it’s a good sign!
There you have them; the 5 things to look for when hiring an internet marketing company. Why not make a checklist of anything else you think you should look for, and tick things off as you go along? This could make the process far quicker. You could be working with a trustworthy internet marketing company in no time.