Irrespective of the type of site you’re running or niche it belongs to, it’s crucial to increase the overall visibility of your website. The goal of every site owner is to improve the site’s search prowess. Search optimization is an important aspect of site maintenance because search engines like Google bring you traffic – only if your site is optimized properly. Luckily, for the WordPress sites, there are hundreds of plugins available to make optimization easier for users. WordPress is one of the most SEO-friendly content management systems. So, if your site is on WordPress, you can easily optimize it by using a quality WordPress theme and topping it up with a WordPress SEO plugin. The SEO plugins for WordPress help in improving different aspects of SEO and increase the overall visibility of your site.
Plug-ins are small applications that you can install or add to your existing code to enhance the functionality of your site. The purpose of SEO plug-ins is to increase your website’s search engine ranking. Some WordPress SEO plug-ins come with multiple tools and features while others perform a single function, like keyword research or analytics management.
When it comes to WordPress plug-ins, most site owners get confused about how to choose the right one. There is a wide range of add-ons and tools to help you enhance your strategies and make sure your pages are found by search engines. So, if you’re finding it difficult to pick the right options, here are the best SEO plugins for WordPress. In this post, we’ve mentioned the 7 core SEO Plugins that every WordPress site must-have. These tools make a great addition to your overall site optimization and online marketing strategy.
Yoast SEO is an all-in-one SEO plugin that is available as a free version and a premium one. It is the most popular and most widely used SEO plugin for WordPress sites. It includes a snippet editor, as well as real-time page analysis functionality that helps you optimize the content of your pages, images titles, meta descriptions, XML sitemaps and much more. Yoast SEO makes on-page program optimization simple and offers some of the best resources and support. Besides detecting duplicate content in your page or post, it also checks whether you have images in your post and that images have alt tags containing the focus keyword for that post. It has the best features to optimize your site so that it ranks higher in SERPs and bring in more traffic.
Cache is a technique used widely to speed up things. A cache plugin gives your WordPress blog/website faster loading speed which helps in improving your website’s SEO. For caching, there are several WordPress caching plugins like W3 Total Cache, WP Super Cache, Hyper Cache, etc. The W3 Total Cache plugin has many settings that speed up your WordPress website by reducing its download time. This plugin is free and compatible with most shared hosting, VPS hosting and dedicated server hosting plans. The loading speed of the website is considered an important ranking factor and that’s why a cache plugin is a must for any WordPress site. So, if you want to get better search ranking, W3 Total Cache can make your site faster, thereby helping you rank higher in search results.
SEO is not just about posting content filled with relevant keywords. To optimize your website you also need to remove any broken links. Google takes note of a broken link (a link that leads to a 404 page) and this can hurt your rankings. Locating every single broken link can be complex but the Broken Link Checker can make things easier for you. This plugin can scan all your blog posts and pages to find out all broken links within a few minutes. Broken Link Checker can help you to remove or change the links in question.
To reduce the loading time of the website, there’s a great WordPress plugin Autoptimize that can eliminate the extra code and optimize the overall website. This plugin can easily optimize your site by allowing you to move compressed files in HTML without any problem. Autoptimize also provides the ability to easily add Inline CSS code. This is a must-have plunging to increase the loading speed and improve your site’s performance. This tool can increase traffic on your website by improving your search engine ranking.
Another free plugin is Redirection which is the most popular redirect manager for WordPress. When working on WordPress sites, you need to move URLs of your content at some stage. When you want to redirect one URL to others in your site keeping the backlinks and other SEO aspects in place, you will need a quality plugin to redirect URLs. Redirection is a way to send your visitors from one page to another page, without informing. For this purpose, Redirection is a great plugin that can solve broken links issues and give your users a better user experience. This WordPress plugin is widely used for 301 redirections, as well as keep track of 404 errors.
Rich snippets are visual search elements that improve how your post looks in search results. Customers get attracted to rich snippets like star rankings, images, and other important details that distinguish your site from the competitors. Google also pays attention to rich snippets as these are very interactive. WordPress doesn’t have an in-built option for rich snippets but the All in One Schema Rich Snippets plugin can solve this issue. This plugin supports several types of content and allows users to see everything from photos to star ratings.
Another useful WordPress plugin is Header, Footer, and Post Injections that allows you to insert whatever you need in the head and the footer parts of each blog page. It allows WordPress users to add custom code before and after each post. This plugin helps in tracking the access to the blog (such as Google Analytics code, the verification code required by Google Webmasters Tools, or the Facebook script for the like button).