Are you just starting your blog and struggling to create traffic on your website? Probably you are not doing SEO in a way that speaks for your website in search engine’s way. You do not have to be a veteran SEO or know everything about SEO to follow these practices.
On Page SEO refers to a practice that includes techniques of optimizing the web pages and website structure in order to rank higher in search engines. On-Page includes both HTML as well as the content that can be optimized and differs from off-page SEO.
There are some small but effective and important ways to optimize your search engine especially when you are a small business owner or a new blogger. These techniques may give you quicker and measurable results in a small span of time.
Here are the list of ways that help you gain instant rankings and progress in organic searches:
If you are working on your small business website or own a blog, you have probably heard of Keywords. Page title is a main and important factor for on page and it must include the Keywords for the page.
For example, let us assume I am writing a blog post about breakfast recipes that are healthy and kids will love them, I need to include the keywords in the blog title like ‘Healthy Breakfast Ideas for Kids’ or ‘ 10 Healthy Breakfast Ideas Kids Will Love’ etc.
Another tip to improve optimization through page search is including your brand name in the page title. For example, if I am writing content about comfortable printed ballerinas for women and I own a shoe brand say Fabric Footwears, my page title should be like ‘Super Comfortable and Stylish Printed Ballerinas – Fabric Footwears’. This way you are marketing your brand all the way even if user does not click on the link. They’ll get to know about your brand just by searching those keywords.
Search engines are combination of algorithms that works mostly on keywords. To make your keywords more effective for organic searches through search engines, you need to include a meta description which includes your keywords. Also, you should consider adjectives and synonyms of the keywords, which need to be included in the meta description.
If we continue with the ‘Healthy Breakfast Ideas For Kids’, meta description can be like ‘These breakfast recipes are healthy, quick, delicious and mouth watering that everyone especially kids will enjoy a lot’ . This way if someone searches ‘quick breakfast recipes for kids’ – search engine will find these keywords in the meta description and will show your page on higher ranks as a result.
Contents are aimed towards the readers and the targeted users of your websites. So, they need to be on the page till the end of the content or article. Therefore articles should be divided into small paragraphs so that it becomes easy to read and not boring. Our brain is configured in such a way that when we see so many words in one single paragraph, we tend to ignore it and move to next.
H1, H2, H3, H4 etc tags are used for main heading, subheading, long tail heading etc. H1 Heading should be like our page title and it should be very relevant to content and terms. H2 tags are used for secondary headings and so on.
I can use this article as an example. Each point has its relevant name. The page title is the main heading and the pointer titles are subheadings that come under H2 tags. You may notice that each pointer name is a keyword for this article. Thus if user searches these keywords, search engine would show this article as a result in higher rankings.
Optimizing the URL of the targeted page makes it more relevant to the search engines. Rule says that simple and shorter URLS get preference by the search engine. If we consider our Comfortable and Printed Ballerina’ example, URL for the page can be like:
Among these two URLS, the first one will get preference as that is short and incudes’ all necessary keywords as well. Therefore the location of the keywords is also a factor to optimize the URL according to the search engine.
We all learn better visually and it is a known fact now. To make the contents and articles more interesting you should include relevant images to make your page interesting and visually more understandable.
To optimize your images according to search engine, you have to give them names that are keyword rich. It will be better if you include descriptions for each image that includes all the keywords (possibly). Thus, if the user searches images using keywords through google images, search engine will rank your site higher through the keywords name and descriptions.
When we include images in our page, the page tend to perform slower. But, faster pages with keywords are given preference in search engine than the pages that perform slow. So, to optimize the images, you need to optimize the image size and quality as well as optimize the page code. There are several tools available in market to that easily.
Using the art of internal linking is a great way to improve your website’s visibility and crawled your website thoroughly. Linking your website’s other pages which are of relevant keywords and helpful to the user may not increase page rankings that much in search engine but will motivate your visitor to scroll through all the contents of your website and thus increase trust and traffic to your website.
This is an important technique for on page SEO which cannot be ignored.
Search Engines like Google value fresh contents. Since search engines are designed to focus on best possible results on keyword search, the fresher the content is, the more value it will get. Also, detailed contents that have maximum information about the keywords get preference to get top ranks.
Another technique to add value to your content according to search engines is to focus your content to a solution of a specific problem that is relevant to your visitor. Narrowing the focus on a specific problem solving makes the page relevant and among the top ranking page naturally without inserting keywords forcefully.
All these techniques are very simple, easy to understand and implement. These 7 techniques can be used individually and when implemented in combination, these can help grow the ranking and traffic of your website among search engines.