One of the major challenges facing any business today is getting their website recognised by a large and diverse enough group of people. If you run a business which operates strongly out of a particular local area, then this challenge can be made a little easier. You are no doubt already aware of the incredible potential power of SEO as a means of drawing in more traffic. But you might not be aware that local SEO could be even more powerful. This is largely down to its more streamlined nature, of course, but that’s not all it has to offer.
1. Claim Your Business Listings
Without a doubt, this is always the first serious step that you want to take when it comes to boosting your local SEO. We all know what a powerful player Google is in the world of rankings, so it is never a bad time to claim your company profile with them. Using Google Local, you can have your business profile information displayed in search results. This is arguably the easiest and quickest way to make sure that your information stays accurate and up to date. It is well worth spending some time optimizing your Google Local page. This step alone can make a considerable difference to the effectiveness of your SEO.
2. Get Consumer Reviews
Of course, building on your local SEO goes far beyond just setting your company up with the search engine. If you are serious about remaining competitive, you need to start thinking of other aspects of the whole game. This is where this next strategy comes in. Having plenty of strong, consistent reviews is a great signal of a booming SEO strategy. With that in mind, be sure to do everything you can to get in as many reviews as possible. Just make sure that you are always following the search engines’ guidelines on reviews. It should go without saying, but – never pay for reviews, and don’t write fake ones yourself. Chances are, you will be found out.
3. Be Consistent With NAP
Your name, address, and phone details (NAP) are really important to your business’ ongoing success. After all, your clients and customers need to be able to find you easily, and get hold of you just as easily. To that end, it is always worth making sure that your NAP details are correct, wherever they happen to appear. It is a good idea to go through all the places your business is listed online, and check through the data. To make this job a little easier, you could always write up a generic form-filler for just this information. If you find any incorrect contact details, be sure to have them amended.
4. List On Local Directories for Citations
If you have done a lot of research on classic SEO methods, you might have heard the idea that listing on local directories is a poor move. However, this is far from being the case. In fact, if you have a business which operates out of a local area, then it is a must. Of course, you should never just list your link on irrelevant directories. This is ineffective, and you might find yourself being penalized anyway. But having your business appear on several local marketplaces is definitely going to be a considerable boon to your business. Make sure that your business is listed on as many local directories as possible, provided that they are all relevant.
5. Quality Link Building
Anyone with even the slightest understanding of SEO will be patently aware of how important link building is. After all, it is the backbone of the entire procedure, and it is still a cornerstone in any business’ marketing strategy. However, it is not just any old link building which will suffice. If you want your local SEO strategy to really land in a powerful and direct way, then you need to make sure your links are of sound quality. What do we mean by this? Simply that they should appear natural, flow organically as part of the text, and not stand out like a sore thumb. It also means that your links are actually linking towards the right kind of websites. Otherwise, they will have little effect.
6. Make The Most Of Social Media
No marketer alive is unaware of the huge potential behind social media. In many ways, it really is your best friend here. After all, it is a (usually) free to use service which connects you with just the right people. What’s more, it connects you with plenty of them. And let’s not forget the power of social signals. Every time someone shares or likes a post of yours, it sends a social signal to search engines. This in turn helps you to gain more credibility on your third party websites. As such, it is a wise idea to capitalise on this process as much as you can. Make the most of your social media accounts – it really does make all the difference.
7. Create Plenty Of Local Content
Finally, let’s not forget the key word in ‘local SEO’ – local! Above all, you should be doing everything you can to keep your content as local as possible. Only this will encourage your SEO to actually make the most of the local area. As long as you are creating (and uploading) plenty of local content, you are definitely on the right path. Of course, it is not just about creating as much of it as possible, but also ensuring that it is of the right quality. Make sure it incorporates the proper keywords. What’s more, optimize your location and your business type for fuller effect.
As long as you are doing this right, it could turn out to be the most powerful step you take towards improving your local SEO.