Google recently announced it is in the process of revising its algorithm update (Panda) so that small business web sites feature higher in their search rankings. Although Google did not specify how their search algorithm will be tweaked, or exactly what its effects will be, at least it promises a step in the right direction towards leveling the playing field between smaller locally targeted websites and the larger web extravaganzas of their national or even global rivals.
In the meantime, while we wait for Google’s revised algorithm to come into effect, signing your small business up to Google+ and Google Business View can go a long way to improving your online presence and visibility and help you to compete against your better known, more aggressive, national and international competition.
Perhaps not surprisingly, Google loves small businesses that have Google+ sites. And Google+ sites that are cited as “+1” – the equivalent of a “like” on Facebook or Twitter – rank even higher in most Google SERPs.
Even though the importance of Google+ Local Pages for boosting a small business’ online profile is becomingly increasingly well-known, there is still lots you can do to tweak your entry even more to make it stand out from the competition.
Google Business View is a bit like Google Street View except the 360 degree photos are taken from inside the business premises. It has long been suspected that the more comprehensive a business is with filling out their online Google+ profile, the more preference they are given in search results. With Google Business View searchers get to ‘visit’ your business location without actually stepping through the doorway.
Try out a Business View for yourself at here!
Business View is a great way for your small business to display it’s interior and legitimacy so that potential customers can get an idea of your brand before they visit. You will automatically be mentioned in the Google Places Business Listings as well as on the Google Maps pages and search results, for even more visibility.
For more information about how to be a part of Google Business View, contact annacr@wisdekcorp.com or call (877) 947-3351.
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President
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