In today’s technologically advanced society, business owners should have in mind that one of the fastest ways of growing a business is through the use of internet and online portals. These online portals can be anything from personal websites, cultural websites, or even government websites.
When talking about websites and webpages, most of us might have heard of search engine optimization (SEO) tools or pay-per-click (PPC) tools. Although more expensive than SEO, PPC tools can bring clients to your website faster, without the need for optimization. SEO tools, on the other hand, will bring in customers slower, however, it will optimize your website for search engine results. On long term results, optimization means that your website will climb the rankings, thus attracting more and more customers.
However, when using SEO for your website, you should have in mind that not all of the SEO methods available are beneficial and legitimate. The main reason for this is because most search engines have specific guidelines and regulations. There are two main categories of SEO techniques: White Hat and Black Hat. While Black Hat techniques exploit various weaknesses in the search engine algorithms in order to increase the website’s ranking, White Hat techniques are compliant to these guidelines. Keep in mind that Google makes over 500 changes per year in its search algorithm, thus Black Hat techniques will probably cause your website to drop drastically in rankings or even get banned from Google after being detected by the new algorithm.
If you want to invest in Black Hat SEO you should remember that although it may give you a temporary boost in rankings, eventually the search engine algorithms will change and your website will be severely penalized. Some of the techniques used in this faulty type of SEO are link spamming, cloaking, hidden text and links, and keyword stuffing. Other techniques include paid links and blog posts, duplicate content, and link farms. All of these methods are against the regulations. However, the winning solution here is White Hat organic SEO, which, although slower in increasing your ranking than Black Hat SEO, will provide the best long term benefits, whilst being legal and compliant to guidelines.
One of the most important aspects of organic SEO is that it uses trained human specialists for the job. Hiring a person to optimize your website will ensure your website’s safety simply because nobody wants the job they work on to fail. Using organic SEO guarantees that your website will be compliant with the latest search engine guidelines, through the use of HTML optimization, high-quality content development, and manual research and link acquisition.
The most important result for using organic SEO is that the content of your website will target your audience without exception. In order to climb the ranks, website content will be engaging and relevant to your website users.
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anthos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
