In today’s technologically advanced society, business owners should have in mind that one of the fastest ways of growing a business is through the use of internet and online portals. These online portals can be anything from personal websites, cultural websites, or even government websites.
When talking about websites and webpages, most of us might have heard of search engine optimization (SEO) tools or pay-per-click (PPC) tools. Although more expensive than SEO, PPC tools can bring clients to your website faster, without the need for optimization. SEO tools, on the other hand, will bring in customers slower, however, it will optimize your website for search engine results. On long term results, optimization means that your website will climb the rankings, thus attracting more and more customers.
However, when using SEO for your website, you should have in mind that not all of the SEO methods available are beneficial and legitimate. The main reason for this is because most search engines have specific guidelines and regulations. There are two main categories of SEO techniques: White Hat and Black Hat. While Black Hat techniques exploit various weaknesses in the search engine algorithms in order to increase the website’s ranking, White Hat techniques are compliant to these guidelines. Keep in mind that Google makes over 500 changes per year in its search algorithm, thus Black Hat techniques will probably cause your website to drop drastically in rankings or even get banned from Google after being detected by the new algorithm.
If you want to invest in Black Hat SEO you should remember that although it may give you a temporary boost in rankings, eventually the search engine algorithms will change and your website will be severely penalized. Some of the techniques used in this faulty type of SEO are link spamming, cloaking, hidden text and links, and keyword stuffing. Other techniques include paid links and blog posts, duplicate content, and link farms. All of these methods are against the regulations. However, the winning solution here is White Hat organic SEO, which, although slower in increasing your ranking than Black Hat SEO, will provide the best long term benefits, whilst being legal and compliant to guidelines.
One of the most important aspects of organic SEO is that it uses trained human specialists for the job. Hiring a person to optimize your website will ensure your website’s safety simply because nobody wants the job they work on to fail. Using organic SEO guarantees that your website will be compliant with the latest search engine guidelines, through the use of HTML optimization, high-quality content development, and manual research and link acquisition.
The most important result for using organic SEO is that the content of your website will target your audience without exception. In order to climb the ranks, website content will be engaging and relevant to your website users.