As mobile searches increase in numbers Google penalizes more websites that fail to deliver.
Beware! Statistics show that worldwide more users are turning to cell phones and tablets to conduct online searches. Google plans to continue to be tough on developers, penalizing web sites that are difficult to view on a mobile device.
You may remember that Google warned back in June 2013 that there were plans to introduce SERP ranking penalties for those sites that continue to offer a disappointing mobile user experience. The types of problems Google specifically mentioned included:
Improper redirects that link mobile users back to the site’s home page URL instead of to the direct URL for the page itself (usually caused by lazy or sloppy mobile optimization and not taking the time to interconnect each desktop page with its mobile equivalent).
Pages that remain inaccessible to mobile users but are accessible from desktop and other devices. This includes videos, photos and other graphics that fail to display on a mobile device.
To find out how well your page works for mobile searches, just go to www.google.com/webmasters and run the site through Google’s Webmaster Diagnostics Tools and get the bottom line on just how well it ranks in SERPs.
To correct these and other mobile search problems, Google recommended three types of mobile site optimization:
To reconfigure the website so that desktop, tablet, and other mobile devices including smartphones all share the same URLs. This involves redesigning the site using cascading scalable pages that automatically adjust the way the page appears depending on the device that is used to make the search. This type of responsive design is the one that Google recommends since it means that each site only has one set of pages for the search engine to crawl.
To crosslink the different HTML links which are used by desktop and mobile devices that share the same URLs. This helps the Google search engines to recognize that the HTML text is not duplicate but refers back to just one URL. In this way your client’s site will not be erroneously penalized for duplicate content.
To create different URLs for each type of device. For many, this is the least favoured option since it involves substantially more work to set up and maintain three URLs for each page of the website to present the same information in the different formats needed.
Corrected the mobile issues, but your site is still not ranking?
If, despite your best efforts, your website still fails to generate the traffic it deserves, we are always happy to take a look at what’s going on under the hood and offer some alternatives.
For many of our clients who are struggling with mobile-site issues we often recommend a conversion re-design for two reasons. Number 1, it takes the guess work out of why your site is not ranking high or attracting the visitors it should, and 2, it will update your design and sales messages to help you generate more interest from any device. It will analyze the way the site is used by the searchers who do visit, looking at questions such as:
Do users leave after just a few seconds?
How is Google evaluating your site and why?
Are your sales messages easy to find and understand?
Are your pages generating leads?
When we are monitoring a website’s success on mobile we also identify problematic areas, stripping the site back to its bare bones, simplifying the structure, link profiles, navigation and then addressing any problems that should be fixed.
If you’re concerned your website may have structural compliance issues, consider the following:
Introducing one URL per page on Cascading Style Sheets that automatically adapt to return the best layout for the mobile, tablets, desktops or other devices that the user is searching from.
Taking a critical look at on-site content and editing or adding text to current pages so that they are key-word rich, relevant, well-written and easily scanned by search engines – (and understood by users)
Ensuring that all pages have individual, relevant, keyword rich titles, sub-heads and captions that are written in easy to read, search engine friendly HTML script so that they too count towards the site’s SERP ranking;
Restructuring on-page navigation making links easy to follow, flow smoothly and be easily traceable by search engines;
Making sure all graphics, tables, videos, photos and other visuals are quick to load, mobile compliant and included to traceable site content;
This offers a way to fine-tune the website to enhance your sales messages and improve the user’s first impressions of the services or products provided on any device.
Performing well on mobile will:
Improve your credibility and trustworthiness in the eyes of Google, and your customers
Encourage reputable incoming third party links from a variety of sources
Lead to increased phone calls, email leads and social media likes and shares
Lead to increased traffic, more conversions and lower bounce rates
Generate more conversions from Tablets and Mobiles
Be attractive to advertisers looking for sites on which to initiate PPC campaigns.
Over the years we’ve learned that businesses that take time to optimize their sites for all the latest changes experience far more conversions and sales than those that take a more relaxed and hands-off approach.
If you would like a no-obligation analysis of your website’s mobile performance, strengths and weaknesses just ask us!
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek. Peter Anthos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis. Christopher Fuccillo President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago! Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear. One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service. I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships. My clients are international, there is no better way to reach them than online!
Tony & Bruna Cooper
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE! Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!! Tony and Bruna Cooper