Best SEO Tools to Optimize Your Website

If you own a business or blogging website, then most probably your site’s Google ranking is your biggest concern. You already know that the success of your website largely depends on an effective SEO (Search Engine Optimization) strategy. But do you know how to accomplish your SEO goals?

SEO is one of the most difficult parts of running a website. So, if you want to outrank your competitors, you need to keep up with the latest SEO developments. And to do that you need the right tools. Whether you want to build a house, fix a damaged laptop, or design an automobile, you need tools that are specifically meant to do the exact job. It’s only with the right tools that you can accomplish any job efficiently in less time. The same is the case with SEO!

What is an SEO Tool?

When it comes to digital marketing, good tools can make all the difference. Working smarter and faster with SEO depends on the tools you use. So, what is an SEO tool and how it can help you improve your site’s performance? As you know, effective marketing is all about data. To reach your target customers, you need data. The SEO tools are designed to provide you with data to know what your target audience is searching for. In addition to this, various excellent tools provide invaluable insights into how your own site is performing. With a great SEO tool, you can tackle your on-site SEO, as well as know what your competitors are doing to boost their ranking. In short, SEO tools allow users to accomplish their SEO goals and improve their rankings.

Best SEO Tools

Now coming straight to the next big question- what are the best SEO tools. There are hundreds of free, as well as paid SEO tools easily available online. If you’re new in the world of online marketing, you may get confused about which tool you should use to ensure the success of your website. So, here we make this task easier for you. In this post, we’ve listed our favorite SEO tools that will help you make your SEO strategy stronger.

Google Search Console

When it comes to improving your site’s Google ranking, the king of search engines itself offers a platform to help you. Google Search Console is a great, easy to use tool that allows you to monitor and improve your website’s presence in the Google search results. This tool is most widely used by newbie webmasters to get access to key metrics. Google Search Console, formerly known as Webmaster Central, helps you find out how the search engine views your website. This free tool comes with numerous options that cover different aspects of site optimization. You can assess your site’s performance and identify problems to make your site Google-friendly. It allows you to monitor the site’s backlinks, find out keywords that visitors are using to reach you, as well as check how Google perceives your website.


This advanced SEO tool is popularly used to analyze competitors’ metrics. It can be sued to get detailed keyword analysis reports, as well as compare the performance of your pages to see how you rank against the competition. SEMrush is not only a great keyword tool, but can also be used to get other useful data about your competitors’ strategies. Peeking into your competitors’ SEO tactics helps in improving your SEO strategy. SEMrush will tell you how much traffic your competitors are getting and whether that comes from paid ads or backlinks. You can see what keywords they’re targeting, as well as analyze your own backlinks. The free version of SEMrush gives 10 results per day.

Google Analytics

Google Analytics is the first choice of every digital marketer. Without this excellent tool, you cannot expect to achieve your digital marketing goals. To get the best results, you can combine Google Analytics (GA) with the Search Console. This will give you all the data you need like the keywords people use to find your site, your organic CTR, and more insights at a single platform. GA is not only about SEO, it provides data related to your paid advertising also. This complete tool will help you find out whether or not your SEO efforts are paying off.

Moz Pro

If you want to increase traffic, rankings, and visibility across search engine results, Moz Pro is a perfect choice. It is a suite of SEO tools that helps you gain a lot of useful information. You can find out specific long-tail keywords, as well as determine how competitive a keyword is. You can audit your website to discover potential issues and gain actionable insights. Like SEMrush, this tool will also help you know what your competitors are doing. Moz Pro is a paid tool that offers suggestions about on-page optimization, as well as error alert.


Ahrefs also comes with great site optimization features. The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL. This tool can also be used to find out the total number of backlinks and referring domains, as well as Domain Rating. With this tool, you can keep track of all your projects. Ahrefs allows users to find content related to their specific target keywords, as well as analyze their competitors’ organic search rankings.

Google AdWords Keyword Planner

When it comes to researching target keywords, Google AdWords Keyword Planner is the right choice. This one of the most comprehensive keyword research tools will give you a list of keywords, as well as tells you how competitive keywords are based on their AdWords price. With this free tool, you can get to know the search volume for any keyword you want, as well as determine their competitiveness from CPC.

“If you tell the truth, you don't have to remember anything.”
― Mark Twain

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