Which Google AdWords Format Will Work Best for Your Business?
Every business has a story, and AdWords helps you tell your story to the people who are the most interested in it, your customers. No matter where your customers are or who they are, AdWords helps you connect them with...
Continue ReadingUnderstanding Ad Rank – Why one is listed higher than another
Google makes it easy for your business and Ads to be found by the customers that you want, and you can improve your campaign to get your website more coverage. To accomplish this it is helpful to understand Google Ad Rank because it is the criteria...
Continue ReadingLearn From Google Analytics and Refine Your Marketing Strategy
There is always room for improvement to make your online marketing more effective and generate more sales. Taking the time to review your campaign – and find out about what can be improved – can make a huge difference in your...
Continue ReadingSetting Goals in AdWords
AdWords provides you with the tools to measure success, but your goals need to be established too. Do you want to increase sales, increase brand awareness and get the most out of your PPC advertising investment? Adwords can offer the means...
Continue ReadingGoogle Penguin Forces Small Businesses into a Tizzy
Recent changes to Google search algorithms delineated the fine line between black hat and white hat search engine optimizers. “White hat” search engine optimizers are defined by those dedicated to improving their site usability and to creating unique content. This...
Continue ReadingWisdek Becomes Google Partner
We have just been awarded the honour of becoming a Google Partner. The Google Partner program involves a rigorous screening and approval process and is intended to identify a select group of digital agencies who are providing the highest level...
Continue ReadingHow to Spot a Cyber Bully and What to Do About It
So what exactly is a Cyber Bully anyway? According to Bullyonline.org Cyber bully`s or Client Bully`s can be referred to as the following: Client bullying is where employees are bullied by those they serve, eg teachers are bullied (and often...
Continue ReadingYour Guide to Understanding Google Manual Penalty
Have you ever been hit with a manual penalty from Google? By now you are probably wondering what a Google manual penalty is and for a good reason. Google has never acknowledged its penalties up until recently. It has avoided...
Continue ReadingSign, Sign, Everywhere a Sign!
These days, it feels like wherever you go, everyone is using a Smartphone. It’s not just young “tech-savvy” people either. Today, more than half of all Canadians are Smartphone users, and for the first time ever, more people in Canada...
Continue ReadingHow to Plan an AdWords Campaign
To start, you can establish the answers for these three questions: what’s my campaign’s goal? How much do I want to spend on it? How will I measure its success? Answering these questions will help you get a better understanding of what you...
Continue Reading