How Can You Avoid The 5 Most Common SEO Mistakes?
Back to Basics: How to Avoid the Five Most Common SEO Mistakes A little over a year ago, Google’s video on the top five most common SEO mistakes was greeted with derision by a large number of marketers who dismissed...
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7 Steps to Make Your Small Business Stand out on Google Search Results
Google recently announced it is in the process of revising its algorithm update (Panda) so that small business web sites feature higher in their search rankings. Although Google did not specify how their search algorithm will be tweaked, or exactly...
Continue ReadingIs it Possible to Optimize for Google Hummingbird?
With the latest changes to the Google search engine, many marketing execs and business owners are wondering: how can I optimize my website for Google Hummingbird? While the change itself has been gradually taking place for some time now, it was...
Continue ReadingGoogle Penguin Forces Small Businesses into a Tizzy
Recent changes to Google search algorithms delineated the fine line between black hat and white hat search engine optimizers. “White hat” search engine optimizers are defined by those dedicated to improving their site usability and to creating unique content. This...
Continue ReadingYour Guide to Understanding Google Manual Penalty
Have you ever been hit with a manual penalty from Google? By now you are probably wondering what a Google manual penalty is and for a good reason. Google has never acknowledged its penalties up until recently. It has avoided...
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