Identify Your Target Audience for Sponsored Advertising
AdWords is an effective tool to expose your website wherever, whenever, and however. With AdWords you can target a large audience, or a specific small audience, but first, it’s important to identify your audience, and AdWords can help you with...
Continue ReadingWhich Google AdWords Format Will Work Best for Your Business?
Every business has a story, and AdWords helps you tell your story to the people who are the most interested in it, your customers. No matter where your customers are or who they are, AdWords helps you connect them with...
Continue ReadingUnderstanding Ad Rank – Why one is listed higher than another
Google makes it easy for your business and Ads to be found by the customers that you want, and you can improve your campaign to get your website more coverage. To accomplish this it is helpful to understand Google Ad Rank because it is the criteria...
Continue ReadingSetting Goals in AdWords
AdWords provides you with the tools to measure success, but your goals need to be established too. Do you want to increase sales, increase brand awareness and get the most out of your PPC advertising investment? Adwords can offer the means...
Continue ReadingWisdek Becomes Google Partner
We have just been awarded the honour of becoming a Google Partner. The Google Partner program involves a rigorous screening and approval process and is intended to identify a select group of digital agencies who are providing the highest level...
Continue ReadingHow to Plan an AdWords Campaign
To start, you can establish the answers for these three questions: what’s my campaign’s goal? How much do I want to spend on it? How will I measure its success? Answering these questions will help you get a better understanding of what you...
Continue ReadingAnother Win for Wisdek in the Google Engage All-Stars Competition
Vadim Leontyev, a member of Wisdek’s Account Management Team, is being flown by Google to the Google Engage All-Stars Summit in Mountain View, California – Google Headquarters. Leontyev will spend 2 days at the headquarters advancing his skills and knowledge...
Continue ReadingEmergence & Why the Power of Groups Shape SEM
Wisdek Reviews A Brief History of Emergence To understand the science of Emergence, we must first understand the concept of Eugenics and evolution. To do so, the following paragraphs will consider Sir Francis Galton and his contributions to the school...
Continue ReadingStay Ahead of the Game! Jumpstart Your Mobile Advertising Campaign with Wisdek Corp.
Amid widespread concerns that mobile advertising is ineffective and invaluable, Wisdek Corp. is attempting to prove the cynics wrong. Studies completed by Facebook and Google reveal how mobile ads are producing more clicks and revenues than desktop ads. In June...
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