All websites- whether for educational purposes or business motive, need traffic. No matter how amazing your products are or how useful information you share, a website is worthless if no one visits it. Whether you’re a blogger or a business owner, the goal of every site owner is to drive maximum traffic to their website. And this is where SEO comes in! Search Engine Optimization (SEO) is the most popular and widely used web traffic generation technique. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines with the help of on-page and off-page optimization techniques.
Website traffic is the lifeblood of every business with an online presence. This is because more than 96% of customers rely on search engines when making purchasing decisions. So, if you want to be found online easily by your target audience, you need a robust SEO strategy. SEO can help you in achieving a visible spot in the search engine rankings and drive more visitors to your website. Whether you have a business site or personal blog, most probably you’ve already implemented an SEO strategy. So, what’s next?
When it comes to driving web traffic, SEO is often touted as the ultimate solution. It is certainly the best way of generating traffic; however, sometimes SEO is not enough. When the competition is high and you want to rank your site to the top, there are some more techniques that you may try besides SEO. It’s true that you can’t underestimate the importance of SEO in making your business visible and successful. However, SEO isn’t the only way for brands to rank higher on SERPs. There are some more ways to drive traffic to your website. In this post, we’ve listed the new way of driving traffic to your website besides SEO. Read further to know some effective tactics that can boost your web traffic with minimal effort.
Make Use of PPC
In addition to SEO, you should also consider using PPC to supplement organic efforts. With SEO, you can expect long-term gains but paid search ads can provide more immediate results. Pay-Per-Click ads are displayed at the top of the search engine results page. Whether you’re launching a new product or promoting an event, these paid ads can boost your brand’s visibility. It is the best way of increasing traffic when you need quick results. A PPC expert can set up and manage your AdWords account to supplement your organic search efforts.
Develop a Social Media Strategy
Social media is the place where the majority of your target audience spends time on a daily basis. To reach your potential customers, you need to first identify which social media platform most of your targeted audience is concentrated in and then use that platform to draw traffic. Typically, most people use social media sites like Facebook, Instagram, and Twitter. You can make use of these platforms to promote your content and products. When you’re active on your own social media channels, it will increase traffic back to your site. You need to post relevant content on these platforms and respond promptly to your audience. Being active in the comment section, replying to queries, and showing gratitude towards those who leave comments on your posts will help in converting the target audience into potential customers. Also, make use of social media advertising for driving some serious traffic back to your website. You can also use platforms like LinkedIn to find connections and build relationships.
Get Your Business Listed on Online Directories & Review Sites
Have you listed your business on online directories and review sites yet? If not, do it as soon as possible. By listing your business on these sites you can see a significant improvement in web traffic. This is because other than SERPs, customers can find you through these sites when searching for relevant keywords or products and services. So, make sure to list yourself on local directories and on authentic review sites like Yelp and BBB. These sites allow businesses to create a profile that shows all relevant information about your business, as well as your website link. Once you’ve created a profile, ask your trusted customers to leave a good review for your business on these sites.
Use Email Marketing Strategy
While focusing on SEO to drive traffic to your site, do not neglect your email marketing strategy. It is a great way of reaching out to your existing and potential customers. You can boost your web traffic by sending emails with your web pages links, newsletters and promotional offers on a regular basis to stay in touch. You need to include relevant links within your email marketing content to drive more traffic back to your site. If you don’t have an email marketing strategy yet, start by gathering your customers’ lists and ask them to subscribe to your emails. When sending emails, newsletters and promotional offers, make sure content is worthy so that your readers don’t feel irritated. Some websites also include a subscribe CTA to stay connected with those who have visited the site.
Invite Guest Blogger
In addition to posting blogs on your website and other relevant sites, you should also invite other writers to guest post on your site and then share that content on social media. It is a great way of increasing traffic to your site because guest bloggers provide great content for your readers, as well as drive new visitors to your site. You should encourage your guest bloggers to produce content in the form of written posts, videos, and podcasts. Also, make sure that they promote this content on their own site and through their social channels to help you gain visibility.
Forums & QA Sites
If you’re looking for free online advertising that drives traffic to your site then try using Quora. Businesses can answer the questions on Quora to gain more online visibility. Quora is a question and answer platform that allows users to ask questions about any topic. You can find questions relevant to your business and answer those questions to catch your audience’s attention. Besides connecting you with leads, Quora can also help you increase your site traffic. When posting an answer, you can add links to your web pages or blog that will lead them to your site.