It seems all of a sudden, the world has flipped upside down. COVID-19, the virus first identified in December 2019 has now swept the globe. Within a few months, masks, hand sanitizers, temperature guns, disinfectant sprays, contact tracing, scrutiny of travel history and geo-tagging have become more important than anything else. Suddenly, handshakes, hugs, and kisses have become weapons while social distancing has become part of our post-pandemic world.
With the outbreak of the Novel Coronavirus (COVID-19), the entire world has been filled with uncertainty and concern. There is so much information floating around the internet and news channels regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, and more. In most countries, governments are implementing several precautionary measures to prevent the spread and intensity of the virus by imposing a nationwide lockdown. As a result, businesses are closing their doors to the public, putting a pause on their projects or are finding ways to work remotely.
The ongoing COVID-19 pandemic has slowed down the economy to a snail’s pace. It has disturbed the way in which companies do business. So, if you’re also a business owner, you must be wondering how to deal with this global financial crisis. In this post, we’ll try to help you figure out how to navigate this tough time and maintain your brand’s visibility.
During this period, businesses need to plan wisely to ensure that this pandemic doesn’t completely throw them off the rails. Due to the lockdown, companies are not investing in Outdoor Marketing. So, it is at this point when your digital marketing strategy can make a big difference.
With the outbreak of Coronavirus, digital marketing has become more important than ever. Initially, all businesses are likely to suffer financial hits due to COVID-19. However, this is the right time for businesses to focus on positioning their brand as a trusted source of information and build lasting connections with their audience.
The slump in traditional marketing has resulted in increasing the consumption of online content. This means that business owners need to utilize this lockdown period to re-evaluate their online marketing strategies. Companies can adjust their digital marketing strategy by rebuilding their website and determining their online marketing budget for the coming next 6 months.
The major advantage of digital marketing at this time is that it does not require face-to-face interaction. In the days of social distancing, most companies are advertising their products online while keeping in touch with their consumers. Right from small to big brands, everyone is looking to market their business online. With that in mind, let’s take a look at how to adjust your digital marketing strategy during the COVID-19 outbreak.
Before this lockdown, companies were busy in other aspects of their business. It is seen that marketing executives often ignore updating the company’s website because of their work overload. However, this pandemic has slowed down business activities which mean that it’s a perfect time to review the corporate site. You can utilize this time to reset your marketing campaigns by evaluating the performance of past efforts.
As a business owner or manager, you need to make sure that your website is optimized, as well as looks presentable. To achieve your online marketing goals, you can refresh past marketing materials, as well as add the latest features to enhance your company’s visibility and promotion strategy. A digital marketing expert can map out your content strategy, as well as update or redesign your website. During this pandemic, you need to take an in-depth look at your paid search keyword strategy besides reviewing your site analytics and identifying trends and opportunities. You may also create dedicated web pages about COVID-19 to generate awareness and inform your customers how you’re taking all necessary precautions.
During this pandemic, everyone is concerned about the short-term financial hit. However, smart business owners are planning for the long-term. As we all know, Coronavirus has increased search traffic because most people are spending their time online. So, even if your business has slowed down, it will gain momentum in the coming months. This means that you need to invest in SEO right now so that when the market gets back to normal, you’re ready for it. Unlike paid marketing, SEO takes months to help your website appear in the top rankings on a search results page.
So, to prepare yourself for the future, you need to act before your competitors. This lockdown time is perfect to invest in long term tools that can put you ahead while others are giving up. Digital advertising includes email marketing, social media marketing, SEO, PPC, and much more. SEO, in particular, is the most effective strategy to achieve long-term marketing goals. During this slowdown, you can work on improving your site’s technical SEO like page speed and mobile-friendliness. Moreover, you need to work on both on-site and off-site optimization so that you’re ready for months to come.
As a smart business owner, you need to identify opportunities in any market whether it is bull or bear. A marketing strategy that you can utilize these days is social media marketing. Due to social distancing and self-isolation, people are staying at home. So what do most people do during this shutdown? Some people are doing household chores and cooking but most of them are searching the internet, or using social media. People are glued to Facebook, Instagram, and Twitter which gives you a great opportunity. People may not be shopping right now but this is the time to build a strong relationship with your existing customers and get the attention of potential clients.
With the right strategy, you can put your brand in front of where your target audience is already scrolling. You can also learn more about your target audiences like their demographics and buying behaviors. You can create relevant content and open up your business to people who might not have seen your message previously. If you utilize this time wisely, you can build real relationships with your potential customers and convert them into a paying customer.