Google Shopping Ads get Bigger and Better Exposure!
E-Commerce in 3D on Google
Google Shopping continues striving to boost client sales and to make the internet market place even more user friendly by introducing 3D photographs of advertised products into their Knowledge Graph Boxes.
Now, when you make a search on Google, “Knowledge Boxes” appear to the right of the screen and contain a synopsis of the most important information relating to the topic users are searching for. The traditional form of search engine information still appears in a column on the left.
With the introduction of 3D imagery into Knowledge Graph Boxes, clients paying to advertise on Google Shopping will find 3D images of their products appearing on screen following relevant searches. Users can click on the 3D icon which appears in the bottom right corner of the photo to instantly view the advertised product from numerous different angles.
So far only two Google Shopping clients have seen their 3D product photos actually appear online in Knowledge Graph Boxes. The first was the Nest Learning Thermostat 2nd Generation in early March, which was quickly followed a couple of weeks ago by the Samsung Series 3 Chromebook XE303C12.
Try it out! How to view 3D photos of Google Shopping client products in the Knowledge Graph Boxes
- Type “Samsung Series 3 Chromebook XE303C12” or “Nest Learning Thermostat 2nd Generation” into the search box and click “enter”.
- You’ll see the Knowledge Graph Boxes pop up to the right of the screen with the traditional search engine listings appearing on the left.
- Look at the bottom right corner of the product photograph and you’ll see a 3D icon.
- Click on this icon and you have instant access to an enlarged image of the product. You can access the different 3D views either by moving the mouse across the product image or by clicking on the different views in the photo boxes beneath.
Cool huh? You can also get more information about Google advertising here.
Google Shopping’s introduction of 3D photographs into Knowledge Graph Boxes follows closely on the heels of the recent introduction of subtly-placed ad links below the Knowledge Graph Box title bar. Now, with just one click users searching for information about a product can instantly move on to buying the product they want directly from the retailer’s site.
Aptly enough, this new technique was first seen in the Knowledge Graph Box that appears to the right of the screen when you search for ‘Don’t make me think?’, a book written by Steven Krug advocating the need for software programs that permit computer users to be able to more directly accomplish their intended tasks.
If you look up these ads on Google, you´ll also see similar ad-links in the Nest Thermostat and the Samsung Chromebook sites too – and clearly it is a potentially powerful marketing tool that is fast catching on. Users are much more likely to click on the simple listing of retailers who appear below the title bar in the Knowledge Graph Boxes than they are to systematically scroll through the traditional listings that search engines return (as seen on the left of the screen).
This gives retailers who choose to pay to advertise in Google Shopping a heads-up over the competition by making them appear more authoratative than other sellers, and by making their company name more visible.
3-D product photographs further enhance the visibility of the products. This new form of marketing is a very effective tool for all internet sales campaigns since it allows the advert to be embedded within the background text, making it seem an integral part of the information the user is looking for. And we all know how jaded everyone is with in-your-face adverts that stop you accessing the information you really want!
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June 27, 2015
April 26, 2015