In the era of social media, is SEO really that important for e-commerce businesses? In 2020 when social media has become the most powerful tool and paid ads are there to show your business at the top of the SERPs, you may think that SEO has become an outdated tactic. But overlooking SEO can be a big mistake! For businesses, particularly e-commerce, increasing traffic from organic search will always remain a top priority. This is because one out of every five customers uses Google for product searches. Millions of people use Google every day for conducting product research. And if your business is ranking at the top positions for a given search, you are definitely going to prosper.
As you already know, SEO helps in improving your search engine rankings. This helps in getting more website visitors and ultimately allows you to sell more stuff. However, for e-commerce sites, gaining exposure to organic search-result pages can do much more than generating traffic. E-commerce businesses strive to attract new customers and SEO helps in achieving this goal.
If your e-commerce website is not optimized, there’s no way to outrank your competitors. Without SEO, even a creatively designed website will not get visitors. This happens because, without SEO, the major search engines such as Google, Bing, and Yahoo can’t find your site and products you’re offering. If search engines can’t find you, your potential customers won’t be able to find you. Consequently, you will have very little chance of converting your visitors into sales and generating revenue. With that in mind, let’s take a look at how SEO can help your e-commerce business.
Get Relevant Web Traffic
A comprehensive SEO strategy involves practices such as keyword optimization, link building, article writing, product descriptions, and so on. All these tactics help businesses reach their target audience. When you provide information related to your industry, products, and services, users who are actively searching for related products/services will find you. At the time of designing your site, you organize products based on category or interests. However, proper designing and the good interface is of little use if your site is not reaching your target customers. SEO helps in bringing relevant traffic to the website. It helps the search engine understand your business so that when someone searches for your product, Google will show your site. Whether you’re targeting local customers or want to reach a global audience, SEO works to suit all your needs.
Create Brand Awareness
SEO is much more than improving SERPs rankings. Whether you have an e-commerce website or any other business, SEO can help in generating brand awareness. When you appear at the top of the search results, people will get to know about your brand. By utilizing the right SEO tactics, your site will appear on the first page of major search engines such as Google, Yahoo, and Bing. When people find you at the top, they are more likely to trust your brand rather than other brands that don’t have a strong web presence. SEO is a cost-effective way to generate brand awareness. In addition to this, optimizing your site will also allow people to engage with your brand by writing reviews and offering feedback. When more and more people talk about your products, your site will also achieve a higher authority with Google.
Improves the User Experience
Quality SEO helps in improving user experience that drives conversions. The SEO techniques work to enhance the functionality of your site and thereby optimize your site’s usability. With the escalating popularity of online shopping, e-commerce websites keep looking for new ways to make shopping easier and joyful for users. Online shoppers get the opportunity to browse products, leave reviews, and compare prices without leaving their homes. The latest features like chatbots and voice search not only improve your site’s ranking but also enhances overall customer experience. SEO involves keyword research which provides a window into shoppers’ desires. You get to know what exactly your target audience is looking for and work accordingly. If your website is user-friendly and functional, users will enjoy visiting your website and will be more likely to make purchases. When you optimize your site by improving the website’s architecture and links, it also gets easier for Google to crawl your site.
Unlike paid ads, SEO gives free traffic. The organic traffic that comes from unpaid sources is extremely useful for small businesses that are on a tight budget. SEO is a more cost-effective technique than traditional marketing. As opposed to print and other offline methods, SEO provides trackable and quantifiable results, like increases in rankings, traffic, and conversions. As one of the most cost-effective marketing strategies, SEO helps businesses save money by targeting only those who are actively searching for products and services like yours.
If you invest in SEO, you can reap long-lasting benefits. As compared to the paid advertising that increases traffic for a limited time, SEO improves your ranking in the long-term. Optimizing your e-commerce website will provide you organic traffic that lasts for years. An SEO expert can create a faster, smoother, and user-friendlier website that compels a casual visitor to stay longer. On-Page SEO can help in decreasing the bounce rate and increase page views.
SEO also builds brand credibility which will help you for years to come. It is a long-term marketing strategy that brings more customers, gives a better conversion rate, and overall helps in bypassing competitors. Search Engine Optimization will allow your website to gain quantitative and qualitative visits through organic search engine results.