How to Design a Great Website That Drives Conversions

Are you looking to boost conversions on your website? When it comes to driving conversions, most digital marketers focus on SEO, social media, and paid traffic. However, while doing all this, they often overlook one of the most important factors- the website itself. The process of driving conversions begins with designing an excellent website. It is your web design that can make a huge difference in conversion rates. Your online business begins with a great website. Utilizing the best SEO techniques is important but there’s no point in getting enough traffic if you fail to convert those visitors. Conversion is when your visitors actually take an action- make a purchase, fill a form, download brochure, or sign up for the newsletter.

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The key to your business’s success is developing a high converting website because more than 46% of people check the website design to decide if a company is credible or not. Your business website can make or break your credibility as a business. If your website doesn’t look professional and fail to attract the visitor, you’ll have a high bounce rate. It is noteworthy here that designing a great website is not just about impeccable graphic design. The key to boosting conversion rate is taking care of visitor’s time, as well as using clear CTA, and engaging layouts.  You need to design your website strategically so that it guides your visitors to make the kind of decisions you want them to.

So, to help you make the best impression, here are some tips to create a beautiful website that drives conversions.

Engaging Layout & Easy Navigation

The purpose of any website is to provide information. When visitors land on your site, it should be easy for them to find the information they are looking for. Converting websites have engaging layouts that include eye-catching videos, graphics, and images. While adding all these elements in your site, make sure to take care of the color scheme. It is important to keep the color scheme consistent and maintain plenty of whitespaces.  Moreover, for easy navigation, you need to maintain a clear and precise hierarchy. For simple and intuitive navigation, keep navigation options to a minimum- only at the top of the page and in the footer. Always make sure that your website is easy to use that will significantly increase your conversions.

Load Time

If your website is making your visitors wait then definitely you’re going to have a high bounce rate. The websites that take several minutes to load frustrates visitors. This results in leaving your site and visiting your competitor’s site instead. If your website’s loading speed is more than 3 seconds (the ideal load time) then not only visitors will leave your site but Google will also abandon your website. This happens because when users bounce back from a site, it indicates that the site is not user-friendly. A high bounce rate will ultimately impact your SERP rankings. Page load speed is a Google ranking factor that helps in increasing your organic ranking. So, to boost conversions, make sure your website loads faster. Often to make the site look beautiful, web designers use a lot of high-resolution images and GIFs that result in slowing down the website. To avoid this issue, compress images, avoid unnecessary animations and automatically playing videos, as well as choose correct file types that are mobile-friendly. You should always focus on developing a responsive website.

Apply Hick’s Law

According to the famous Hick’s Law, the time taken by an individual to make a decision is based upon the number of choices given to him/her. This law states that if an individual is given more choices, the time taken to make the decision will also increase. The Hick-Hyman Law named after British psychologist William Edmund Hick is also related to web design. When it comes to web design, limiting the number of choices for users can help in maintaining their interest. If you present too many options and choices on your website’s navigation bar, the user will feel overwhelmed and may lose interest in them altogether. When overwhelmed by choices, the consumers may abandon your website and not purchasing anything at all. To apply Hick’s Law to your website, you need to determine which options are the most important for your bottom line. By limiting your user’s choices, your conversions can start improving.

Follow the Rule of Thirds

The Rule of Thirds, a photography principle, is also applicable to web design. The Rule of Thirds implies that you need to vertically and horizontally divide an image or website page into thirds to get nine equal squares. By splitting the frame/page into thirds, the viewer’s eye naturally gravitates to the middle rectangle.

The four middle points of intersections create a rectangle and placing your image there will create the most impactful design. When designing your web pages, follow this rule by placing the most important elements like images, text, or CTAs at these intersections to catch your visitors’ attention and boost your conversions.



“If you tell the truth, you don't have to remember anything.”
― Mark Twain

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