How to Let Google Know About Your New Site

When you first create your website it is only a matter of time before internet search engines and other crawlers find your content. However, you can speed the process along by using the Google Webmaster Tool to have the search engine begin immediately with its indexing process.

Seo Word Flat Illustration

The quick view of this process is:

1. Create a sitemap XML file.
2. Create a free Google Webmaster Tool account.
3. Verify your website ownership.
4. Upload your sitemap to the Google Webmaster Tool.
Crawling and indexing are terms sometimes used interchangeably although they do mean slightly different things. Crawling a website is when a search engine begins at your home page and follows other hyperlinks on that page to find additional webpages on your site. Indexing is when a search engine catalogs the keywords on each web page and saves them in their database for internet searchers.

1. Create a sitemap XML file.

The Google Webmaster Tool uses a specially formatted file called a “sitemap” to find your pages and crawl through your website. This file is in XML format and if you are not familiar with XML, do not worry, there are other free tools available to help you create such a file. One such tool is available here https://www.xml-sitemaps.com/. This tool is free to use for up to 500 web pages and is one that I use quite frequently when building websites.

2. Create a free Google Webmaster Tool account.

Once you have created the sitemap file save it to your website, the root directory is recommended, and go on to Google’s Webmaster Tool page. Like many tools Google offers the Webmaster Tool is free. Navigate to https://www.Google.com/webmasters/tools/, and click the sign in button if you already have a Google account. If you do not have a Google account then choose the “Create an account” link.

3. Verify your website ownership.

You will first need to add your website by clicking the “Add a Site” button. You will also need to have administrator rights to your website in order for Google to verify that you are the site owner. There are several methods available to verify your ownership. One of the easiest is to upload an HTML file that the Webmaster Tool provides to your website. For this method choose the “Alternate methods” tab, choose “HTML file upload” and follow the remaining instructions.

4. Upload your sitemap to the Google Webmaster Tool.

Once your site ownership is verified you can upload your sitemap. Click on your website name in the Tools home screen, then click “Crawl” on the left side menu. Choose “Sitemaps”, then “Add/Test Sitemap”. Enter the name of your sitemap file, by default the tool given above should have named it “sitemap.xml”, then click the “Submit Sitemap” button.

That’s it! Google will begin to crawl and index your webpages. There are many more powerful utilities and information available in the Webmaster Tool, it is worth taking some time to browse the information available to help with improvements.

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