Many businesses from various niches are interested in SEO to drive intelligent traffic to their websites. Not only does search beat social media for being the best traffic generator but is also the best channel to drive the right type of audience. Most Internet users ignore paid ads, click only on organic links and never scroll past the first page of search results. Hence, you may want to reallocate your social media budget to SEO for a better digital marketing strategy.
Despite Google’s Panda and Penguin having entered the scene, SEO is still on the rise with an industry worth $65 billion. Search Engine Optimization is only getting more effective by the day, thus it is advisable to allocate a large part of the marketing budget to SEO to promote your brand, services, products and website on the Web. SEO, when done right brings an increased return on investment.
SEO can be a lucrative practice for those who know what they’re doing, not only monetarily but also in improving their position in search.
Despite the rapid growth, SEO is a difficult skill to master for most businesses. It is comprised of various technical aspects and other modern marketing practices which are closely linked to Google’s frequent updates. With SEO changing constantly, it is hard for people to get SEO right.
If you’re a webmaster, entrepreneur, or marketer who doesn’t follow the industry closely, you’re likely to lag behind, costing you your success as well as the ROI for your business.
Thus, businesses tend to invest to get the right person on board inside or outside their business to handle the SEO and ace the game against Google.
With so many so-called SEO experts in the market, it can be a nightmare to get the right candidate for your SEO solutions without having your money sucked with no real effect on your organic traffic or search rankings. The possible solutions to choose from, when talking of SEO are:
-Hire your own SEO in-house team
– Outsource to a company that specializes in SEO
Each of these has its own pros and cons.
In-House SEO department
It can be beneficial for the company to have an in-house SEO team. They can help handle any SEO related problems instantly and the team will be dedicated solely to the growth of your business, working to improve your domain authority, profile and exposure.
However, employing only a couple of people and having unreal expectations will go in vain. You will need an actual team of SEO professionals, which may as well incur huge costs. If you think you do not have enough volume of SEO-related work, to have an in-house SEO team may not be the most ideal choice.
Freelance SEO Experts
To work with a Freelance SEO expert too has its own complications. They are less expensive than most agencies and will remain dedicated to your project while at it. They might hence provide a killer plan for your website to drive top quality traffic. However, the downside might be that they won’t be able to help you as much with executing the plan. They may teach your existing team of how to create SEO rich content and quality backlinks but that may take additional time and funding. Hence, hiring an expert SEO Agency, can be the most practical option for your company.
Not only is it more profitable that working with a single freelancer but also cheaper than an in-House team as an SEO Agency will provide for a team of SEO experts, content writers, strategists, project managers, link builders, senior marketers all working together to provide the best of all worlds.
You can also rest assured that your SEO needs are being handled by SEO experts with adequate experience and there is actual manpower to handle all your SEO needs. They can handle the task from the beginning until the end, as they have not only the knowledge but also the resources to handle the tasks.
However, finding the right agency can be a complicated task. Picking a random agency and expecting killer results will not go hand in hand.
A good SEO agency will advise the client of what is to be done to get from one point to another and how to reap the best from your performed labor. The agency will first go through the website, examining it from every angle to determine the best possible strategy to increase the client’s rankings and traffic.
The strategy includes things like:
-Content Analysis- checks existing content for missing pages, duplicate content or poorly optimized post and monitor what content performs best for the client.
-Site Structure Analysis- Checks robots.txt, sitemap, page-load speed, duplicate title tags etc. to enable Google to read your site successfully.
-Off Page Analysis- focuses on turning the buzz about the business into an advantageous situation by increasing directory listing and retaining organic search visits and customer loyalty.
A good SEO agency will ensure that the site is optimized from the technological perspective by checking navigation, UI and UX. They next focus on eliminating errors from the code and on internal linking to make the site run faster enabling Google to crawl pages easily.
The technological aspect done, the focus then diverts to page content as it requires continual monitoring and editing. On-Site optimization implies formatting text, eliminating duplicate content, adding keywords and page titles and adapting webpage copy to perform better in order to attain high ranking in SERP for desired topics.
Moreover, better agencies create quality content to gain traffic and to get top- notch back links for the site, based on extensive research and experience in the industry. They design and optimize landing pages. They constantly optimize the already existing pages and create new ones to win big.
It includes building quality backlinks, called the lifeblood of SEO. They impact the position in SERP positively and improve the ranking. This practice involves :
-Broken link building
-Claiming unliked mentions
-Guest blogging for links
-Locating directories where you can add the business
-Creating PR content and other newsworthy items.
The agency then monitors and tracks the performance and position in SERP for the keywords besides monitoring conversions, DA and site visits.
Thus, SEO, when done right, can prove lucrative both in terms of driving traffic as well as revenue to your website.