After the recent Facebook user-data controversy, some people are wondering if the social media giant is on the ropes. Facebook’s recent hit in the public square by members of Congress for breaching the users’ trust has led to a long-overdue public conversation about what happens to our data online and the vulnerabilities that could develop.
Is Facebook on the ropes?
After the negative reports from all the corners, it was assumed that advertisers will now shift from Facebook to Facebook-owned Instagram. However, unlike what some people were expecting after Zuckerberg’s Congressional hearings over the breach of users data, the site didn’t show any sign of financial hardships with a stock value of $585 billion as of June 20, 2018.
Both, Facebook and Instagram are proven platforms to grow e-commerce businesses. Social media advertising is nothing new and in fact, almost every business today operates a Facebook page. Till date, Facebook continues to remain top social media channels to connect with new customers and build loyalty with current and future client base.
The focus of advertisers has shifted from traditional advertising to social media marketing. As such, radio jingles, newspaper advertisements and TV commercials are being replaced by user-specific ads, pay-per-click opportunities, and targeted emails.
Facebook V/S Instagram
Since Facebook is older, it has a larger user base which makes it a favored option for social media marketing. According to Facebook, around 2 billion users log into Facebook every month which is such a huge number to pass up.
Over the past few years, Instagram has also started gaining popularity, especially with the heavy adoption of features like Instagram Stories. With over 1 billion active monthly users as of June 2018, advertisers are utilizing options like photo ads, video ads, carousel ads and story ads to spread brand awareness.
Both Facebook and Instagram are among the most popular platforms and choosing any one platform completely depend on what you’re expecting out your social media campaign. On the basis of your goals, you need to take advantage of the user-specific options that put your product or service in front of your target audience. In this regard, a digital marketing firm will help you in deciding and launching your business profile page and run an ad campaign.
To design the best social media marketing strategy for your business, you need to determine the reach, demographics, and engagement of both the platforms. Facebook is the number one social media platform when it comes to “reach”. So, if you’re looking to increase brand visibility without targeting a specific age group, Facebook still remains the powerhouse.
Instagram is not far behind in popularity with a strong worldwide user base. It has a stronger organic reach which makes Instagram a good bet for your business and brand promotion. The new features like hashtags and a “Suggestions for You” section, which shows posts that your friends have liked has made it a wise choice for putting your products and services right in front of your target audience. Moreover, a digital marketing firm makes sure to take your social media marketing campaign in the right directions while allowing you to remain focused on the day-to-day operations and review the performance metrics later.
Facebook is here to stay!
Facebook offers numerous ways for advertisers to reach the right audience. Some of these ad formats are similar to Instagram, while others, such as Messenger and Canvas ads are unique to Facebook. Both these platforms offer unique benefits and features. The right platform for you will be the one that suits the needs of your campaign.
If you are looking to boost your online marketing with Facebook and Instagram advertising opportunities, you need a robust social media marketing strategy. An experienced digital marketing company has better knowledge of utilizing the best tools for designing the most effective social media marketing campaign to spread brand awareness.
Social media platforms provide remarkable opportunities when it comes to building a strong reputation and consumers’ trust. A digital marketing firm knows how to engage the audience through social media marketing services on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat and more with a well sought out strategy.