There can be no doubt that the surest and most cost effective way to increase traffic to your website and so generate more potential for sales is to optimize its organic search visibility.
Here we include 10 simple to implement tips that will help to increase your organic SEO and so improve your SERPs rankings.
Using keywords in title tags will give an instant boost go your organic search visibility. Include at least 2 of your principal keywords in your title tags since these are the first parts of your website that search engines crawl and also the first item to appear in their final descriptions.
Use Google’s Ads tool to find out which keywords are most appropriate for your product or service, and include variations and synonyms that people may use when searching for a site like yours.
Not all of the search engines attach importance to this, but better safe than sorry so include them in your meta data to be sure.
This should be concise and very clear, using no more than 3 sentences and incorporating up to 5 of your strongest keywords. This description will show under your title on the search engine results page so be sure it is focused to say what you want.
Many people make the mistake of not writing alt image tags for every photo or image on their website and this is an opportunity that should really not be missed. Writing alt image tags will enable your images to appear in Google images and when users are looking through online pictures on other browsers.
Since alt tags are crawlable by search engines, they will also improve your SEO. Make sure to include keywords and long tail keywords in your alt image tags for maximum benefit.
This should be an intrinsic and carefully thought out part of your website design and is implicit in good organization of information and user-friendliness too.
Be sure to include links back to the main page from your internal pages too, and to interlink between other internal pages, for example from your blog to specific and relevant pages of your site.
Don’t forget to include a very clear menu on each page within your site to improve ease of navigation.
If you find websites that mention you in some way, include links to these sources within your site. If someone else’s blog refers to you, include a link back to this too.
– as your menu labels where possible and where you can in mentioning both internal and external links.
You don’t have to do this every single time and, in fact, too many bolded keywords can detract from your site’s visual appeal. But a few, selected bolded keywords can make clear the relevance and focus of each page on your site. Many web users scan rather than read, and bolded keywords are quick ways to grasp what the page is about, adding to a positive user experience. This could mean that they stay longer on your page – increasing your authority in the eyes of the search engines.
Don’t just write “click here” and think that is good enough. If the link itself is a hyperlinked keyword or hyperlinked longtail keyword this will add to the ranking of the keyword itself.
– don‘t just focus on linking to the same 2 or 3 pages over and over again. If your website is well thought out and designed you probably have around 30 pages and every single page should be somehow interlinked internally to another, and not just to the main page or to one or two others. Aim for balance for every page and for content overall.
These tips are simple to follow and simple to implement and can have a profound impact on your visibility and organic SEO. Put them into practice and you’ll quickly find your pages ranking higher on SERPs than you ever thought possible.
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My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
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Christopher Fuccillo
President
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I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
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Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
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Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
