All serious-minded internet marketers have learnt not to underestimate the importance of using Google Ads PPC as a means of reaching out to their ideal clients and/or customers. Now; before we get ahead of ourselves, let’s take a look at how the Google Ads PPC, otherwise known as CPC, works and also why it stands out among other similar online advertising platforms.
Simply put, Google Ads ads refer to those ads you see either at the top or the sides of your screen while browsing through a website. These ads are paid for by companies (advertisers) to be placed on websites which you browse through the Google search engine and other Google-affiliated search engines. The website owners (publishers) get paid every time you click on any such ads on their websites. For this reason, this model of online advertising is called pay-per-click (PPC) or cost-per-click (CPC) advertising. By clicking on an ad, visitors (traffic) are directed to the website of the advertiser where they may or may not end up purchasing the advertised product or service. To launch an ad campaign Google Ads, you simply bid for specific keywords which are relevant to your target market.
Although there are other online advertising platforms cum search engines like Bing, Yandex Baidu, etc., Google Ads PPC is by far the most effective advertising campaign you can use to reach your ideal clients, and for good reasons too:
a. Google Ads is so easy to use that setting up an ad campaign is virtually a no brainer even for users who are new to the system. Their step-by-step set up guide makes set up a quick and easy procedure.
b. With the Google Ads CPC billing system, you can actually set and control your ad campaign budget. The system ensures that you are charged only when visitors click on your ads. In this way, you have a measure of control over your ad spending.
c. Furthermore, Google Ads runs in such a way that your ads strategically appear at the right place and at the right time. The bidding system ensure that ads are highly content-targeted, resulting in your ads appearing only on websites with content that is related to your market.
d. With Google Ads PPC, you can actually measure the effectiveness of your ongoing ad campaigns. You have unlimited access to a report which tells you such things as how many new clients have clicked on your ads within a given time period.
e. Google Ads guarantees you the widest reach for prospective clients. Google lays claim to an estimated reach of about 80% of all internet users within the USA.
All these obvious advantages notwithstanding, there is a need for you to conduct an extensive research to determine if Google Ads is actually the best option for you, as any error of judgment can prove to be very costly for you both in finance and in results. You have to take into consideration, a number of factors like the actual cost per click, level of competition for your target keywords, the limit on the number of characters that you can use in your ads, the niche you are targeting, etc.
All said; if you do your homework right, then you are sure to get amazing results from Google Ads PPC as the key component of your ad campaign in reaching out to your ideal clients.