Businesses have a choice to make when it comes to online marketing. It’s SEO vs Google Ads in most cases. People look for information on a product or service using powerful search engines like Google. Type in a search term or phrase, and it turns into keywords leading to relevant information. Businesses use SEO or Google Ads to rank for such phrases.
How does Google Ads differ from SEO
Ads is a source of income for Google. A business bids for a search term it considers relevant to potential customers. Obviously, the ad appears high in search engine results, either on the right or above organic SEO results. Higher bids are made for competitive keywords.
SEO involves a process to rank higher in the search engines. Often, results containing competitive keywords flow into several thousand pages and generate intense competition. Several methods fulfilling on-page and off-page optimisation of a website or webpage are therefore needed to appear on the first page of Google.
Businesses look to overcome financial constraints by mastering the process of bidding for competitive terms. In the case of Ads, businesses pay to appear higher in the rankings. SEO may work on a zero budget but does require more time and expertise.
Why Businesses Use Google Ads
Results are almost instantaneous for even the most competitive phrase. The downside is bidding for competitive keywords converting into sales increases advertising costs.
Professionals often choose phrases or keywords people use to buy a product or service. Quick changes can be made when expected results are not achieved. Also, the process need not be synchronised with algorithm or ranking process changes made by Google.
Ads is the ideal choice for branding a new product, especially if it is likely to attract attention of buyers with online marketing methods. A viral effect is created when people begin sharing information with others.
Google Ads has created the ideal platform for entry-level businesses to compete with established commercial enterprises for the same keyword. Anew business can generate quick sales.
Why Businesses Must Use SEO
Ads is a direct way of establishing connection between ads and sales. Advertising budgets can be monitored and controlled. However, SEO presents a way to gain more sales by appearing higher in the search engines without fixed costs.
A budget is allocated for SEO, as businesses must hire professionals or outsource the process to get consistent results.
Google specifies how webpages must compete with each other for higher rankings. If businesses adapt white hat or best practices and follow basic guidelines, SEO can effectively get them more Internet traffic or customers at a fraction of the amount spent on Google Ads.
Branding is more permanent with SEO. A high-ranking website can literally introduce new products to a much larger client base. Customers can be introduced to new products or services they were not aware of at the time of visiting the website.
How To Combine SEO And Google Ads
Online marketing has come to stay. It’s not a question of SEO vs Google Ads. Businesses using both systems have more control over internet traffic. Combining these vital methods may eventually help achieve success online.
Sales are initially generated by Ads bringing in highly-targeted clients or visitors. The SEO process, which does have a gestation period, then takes over and consistently brings in customers by ranking a website or webpage higher. Marketing products online is more effective when an enterprise uses both SEO and Google Ads.
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anthos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
