The Biggest Benefits of Social Influencer Marketing

If you’re looking to increase your brand’s awareness, start considering social influencer marketing. Today, influencer marketing has become a popular strategy used by many marketers. Most of the big businesses are using this strategy to promote their brand, products or services, and to draw potential customers. This tactic involves using the follower base of a social media influencer to put the content in front of existing, as well as, potential customers.


In 2018, influencer marketing has emerged as a successful marketing strategy worldwide to build a brand’s credibility and reputation for the long-term. Now, you might wonder who is an “influencer.” Well, an influencer is any well-known person in the society who has a massive impact on the consumers. The companies are using these influencers to introduce their product’s USP to their target customer. The basic purpose is to get inside customers’ heads and hearts through influencer.

Many brands combine their influencer marketing with their social media marketing to maximize effectiveness and ROI. In this digital world, social media is greatly influencing the brands. Considering the reach and use of social media, Instagram is one of the best platforms for influencer marketing. Companies are using Instagram to partner with influencers so as to reach new audiences, grow their follower base, and drive major sales.

Influencer plays an important role because when they recommend a product or a service on their channels, it reaches to the target customer as an authentic recommendation. Due to high-level user engagement, Instagram influencer marketing strategy is growing tremendously.

In short, executing an effective Instagram Influencer Marketing Campaign into the overall marketing strategy facilitates brand awareness, grow a massive fan base, drive high ROI and boost sales. Here we have listed the top benefits of running a successful Instagram influencer marketing campaign.

Easy access to loyal fans base

Instagram is the most widely used social media platform globally. An Instagram influencer has a massive loyal fan base. It takes time to build trust online, but with the help of social media influencers, you can easily get access to a large loyal fan base. Most B2B customers prefer to buy products with a referral and an influencer can successfully persuade others to make a decision. Thus, with the help of Instagram influencer marketing campaign, companies can easily expand their brand reach as well as motivate people to create their own content about your brand.

Higher ROI and Engagement Rate

Among all social media networks, Instagram is the most engaging. According to reports, brands benefit largely from Instagram as compared to other sites. This is because it has 10X higher engagement rate than Facebook and 84X higher rate than Twitter. Moreover, irrespective of the nature and size of business, every company can drive massive returns on investment from an effective influencer marketing campaign.

Social Influencer Marketing Is Credible

Marketing is all about building trust and loyalty with the target audience and followers’ trust is the biggest asset of Instagram influencers. Influencers have already built trust and credibility with their fans and this is what marketers are looking for. People believe in the person they are following and trust their recommendations. Marketers share influencers’ content to grab the attention of their audience and amplify their sales and revenues.

The strategy boosts SEO

Instagram influencer marketing is the best method to boost your brand’s search rankings. This marketing strategy helps in generating your website traffic because digital influencers increase your reach to your target audience. This happens because influencer helps in link building which is essential for search engine optimization. Opinion leaders generate high-quality backlinks to your website and these qualitative and trustful links help in better SEO. Domain Authority has the highest influence on search ranking.

Moreover, to keep your brand name on the top on social media, you need constant posts. However, this may be a challenging task for a busy online marketer. So, to ensure the engagement rate of your audience, an influencer will help you by posting constant updates for your brands.

Prevents the use of ad blockers

Digital customers often get irritated with numerous ads per day and to avoid digital advertising they use ad block technology. However, the ad blocking phenomenon is not applicable for Instagram influencer marketing campaigns.

Right influencers help to reach the desired audience

A successful Instagram influencer marketing campaign fundamentally depends on finding the right influencer. However, this seems a bit challenging task. It is important to find influencers who create content relevant to your business to grasp the attention of your target audience.

The motto of any influencer marketing campaign is to grow a massive fan base and earn the trust of the audience. The most important thing is to realize that a successful campaign is not about reaching a large number of audiences, but is about reaching the target audience.

Depending on your goal, you have to find your ideal influencer. If you are looking for a small but relevant audience, it’s good to partner with micro-influencers with smaller audiences but higher engagement rates. However, if growing brand awareness is your motive, mega-influencers will be more useful.

Today, most companies are prudently exploiting the blooming social media marketing strategy. Many big and renowned brands, like Fiji Water, Disney, Naked Juice are actively utilizing Instagram influencers marketing to promote their brand. Its popularity is growing because compared to other methods of marketing, social influencer marketing is inexpensive, yet extremely effective. Influencer marketing is all about generating an endorsement from a trusted source, be it YouTube product reviews or Podcast sponsorships or an Instagram influencer marketing campaign. Every business having social media presence need influencers to market their products. In a nutshell, Instagram influencers are crucial for boosting your SEO, improving sales and increasing brand awareness.

“If you tell the truth, you don't have to remember anything.”
― Mark Twain

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