We often hate to break the bad news to our customers, but earning the trust of search engines is not as easy as it seems. In fact, you as a business owner must earn the trust of your customers to build your website credibility. Online consumers are naturally skeptically and for a good reason, they do not know who you are. There are also a number of scammers and competitors on the market who offer similar products and services. It is sometimes too good to be true.
What does this exactly mean? What do you need to do?
It’s never enough to rely on website ads and word of mouth marketing to get your company and its name across. Search Engine Optimization (SEO) is often the key to success in the internet marketing world, but when coupled with social media marketing, it can expedite to become one of the most strategic campaigns you will ever embark on.
You can no longer view SEO and Social Media as separate entities. Finding a company through social media is as easy as finding a business through a search engine. In fact, social media is significant, leaving the ball in the hands of humans and not algorithms.
The focal point of this article centres on improving your website’s credibility using social media platforms. It also places emphasis on the success of Google Plus and how you can utilize the platform to maintain prestige and acquire the intended results.
1. Identify You Goals
In order to improve site credibility you must examine your business marketing and communication goals. One goal you may consider is to increase awareness and improve the reputation of your management company amongst the general public.
2. Consider Your Audience
Pinpointing the audience based on the goals is as essential. The audience may be the general public; it also may be specific, targeting a specific age group, social status or gender.
3. Geotarget Social Media
Geotargeting Social Media Advertising is important to mention as it is growing at a rate of 33% annually. Using location information provided by consumers on social media platforms, you can easily reach a target audience. Numbers of smartphone users who utilize geosocial or location based information services is expected to grow, providing ample opportunities for you when looking to reach local consumers. You can never afford to overlook this factor.
4. Selecting a Proper Platform
Utilizing the information compiled, you must then select the proper social media platform to implement your goals. Common platforms to use are Pinterest, Google Plus, Facebook and Twitter.
Launched in June of 2011, Google Plus has become a major contender in the cyberspace world, particularly in the realm of social media. As of April, 2012, 90 million users have signed on to utilize the platform to address their social media needs. This number is set to increase to 400 million by December of 2012. This comes out to an average of 625 new users per day.
One thing you should remember is that Google Plus is not expected to replace other platforms, such as Facebook. It is rapidly maturing into focus, especially with the introduction of Search Plus Your World. Search Plus Your World provides Google Plus users with personalized search results based on things shared within their Google Plus circles. Each result displays Google Plus information, including the avatar image and profile name of people you share it with.
Starting Google Plus for your site is recommended, especially when selecting the appropriate platform. It provides you with more exposure and ample opportunities in the Google Plus community. It will further increase your chances of getting more +1 votes from consumers. Remember that +1 button is served 5 billion times a day. You can never lose out with this option.
Google and other search engines increasingly are looking for signs of trustworthiness in websites and businesses. They highly praise sites that are vouched for by others through in-links and social media.
So what are you waiting for? Create your Google Plus account now and reap the advantages now more than ever before.
About Wisdek Corp:
Since 1998, Wisdek Corp. has grown from a pioneer in a non-existent industry to a multinational corporation that is ranked amongst the top 30 SEO companies in Canada by top.seo.com. It provides Search Engine Optimization (SEO), PPC Management, link building, content development, video marketing (VSEO) and ReMarketing services to business leaders and entrepreneurs across the globe. Although its head office is located in Toronto, Wisdek Corp. retains offices in more than 10 countries.
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August 17, 2012
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We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
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I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
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Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper