A great website has become a necessity of almost every business today. As such, there are seemingly hundreds of different options available to build a website. To create a functional website, you need website builder software which enables you to design a website without the hassle of complicated manual coding. There are various web-based platforms available which enable a user to construct their website online by simply using an internet connection and a web browser.
Of all the different web-based website builder software, one of the most popular is Wix. It is a widely-used cloud-based website builder with all the features you need to easily build a stunning website as well as manage and grow your online business. In this post, we’ll discuss this platform in details to reveal its various pros and cons.
What Is Wix?
Wix is a website building platform with simple and easy to use features. In the website development software market, Wix competes with all-inclusive website builders like Weebly, Squarespace, and WordPress.com. For creating a website using Wix, you don’t require coding knowledge and it provides users the freedom to build websites according to their specific needs. Its drag-and-drop feature makes it even easier for starters to build their websites.
Wix is a free service which needs to be upgraded to premium plans for more advanced features. Unlike other website builder software where you buy, install, and manage your website separately, Wix works like leasing. The website builder provides plenteous options of templates, professional image collections and filters, spectacular galleries, secure hosting, SEO tools, personalized domain, a blog with support for 26 languages, email marketing feature, online store functionality, and much more.
Moreover, the software also offers additional features such as visitor tracking record, integration with third-party apps and services such as payment gateways, online storage, CRM, accounting, social media tools, and others. However, since your site is built on their software with their tools, the website lives on their servers. This means that the only way to access your site is through the Wix admin panel.
Considering the free setup and ease of use with its visual drag-and-drop tools, many entrepreneurs and bloggers have started using Wix to build websites. However, to determine its effectiveness and functionality to suit your specific needs, it is important to consider a few things.
Wix is free and its affordable starter packages attract most of the users. The free service includes a Wix domain, brand ads, free hosting, 500MB storage, and 1GB bandwidth which are sufficient for a small operation. It is noteworthy here that it has a free plan only if you use a Wix subdomain (e.g., yourwebsite.wix.com). If you want a custom domain with complete functionality, it is obligatory to buy a premium plan. In addition to offering limited functionality, the free plan also displays Wix ads. It can be an expensive option and you simply can’t avoid the Wix banner advertisement unless you upgrade to their unlimited plan. This plan of $12.50 a month can be costly considering the storage which is only up to 10 GB, excluding private hosting as of now. The features that are already integrated into the plans of other website platforms are paid in Wix, like extra charge for plugins.
Restrictions on users
Though the platform has some advantages, it has many limitations too. The features like SEO tools which are already integrated on the WordPress.org and other platforms are available here at additional fees. The software doesn’t allow you to input advanced programming codes, and change layouts. Unlike WordPress, it is not possible here to integrate plugins. Though it enables users to get additional plugins at extra charges, but the items to choose from are limited as compared to other web building platforms.
Speed & Security limitations
Choosing the right website builder is crucial to avoid re-building it again because of picking the wrong platform. Every website created using Wix is hosted on Wix’s servers. This means that the servers are optimized for Wix websites to ensure speed and security. However, it’s seen that Wix websites load slower than sites built with other platforms like WordPress and Squarespace. The reason behind slow loading speed is possibly the small storage allocation for all plans. Also, the platform restricts users from hosting their site on their server which impacts the speed.
Useful for small businesses
With its simplicity and intuitive features, Wix may prove to be better website builder software for small businesses and simple operations. Unlike WordPress or Squarespace, no complicated coding is required to customize your new website design on the Wix platform. With Wix, users have unlimited template options and the website can be customized as per your imagination. It gives the freedom to start from a customizable template, or from a clean slate. Moreover, Wix converted to be a full HTML editor and no more runs on Flash. This means just like other platforms, it performs fine in Google search engine results. These are some of the benefits of using Wix, still, you need to consider both positives and negatives before making a selection. Once you have considered all the pros and cons of different website building software, you can determine which one is best for your specific requirements.