Have you ever come across a blog predicting the imminent demise of SEO? The internet is full of such misleading content that can seriously harm your digital marketing efforts. It is because of these myths that many business owners expect to rocket to the top of the SERPs a few weeks after hiring a digital marketer. Every industry, including internet marketing, has its myths. And despite being debunked over and over again, these myths never seem to die. This is perhaps because a lot of content is published about SEO, so there’s no wonder that misinformation abounds. No matter how hard SEO experts try to kill them, some myths are particularly persistent and widespread.
For instance, with a proven SEO strategy backed up by data, creating keyword-rich content, and running paid ads, you can increase search traffic by 19.15% within a month. In digital marketing, and specifically search engine optimization (SEO), these types of myths are widespread. It is because of these myths that site owners often remain confused as to what is true and what is not. So, if you’re seriously interested in improving your search rankings, you need to first stop believing in some myths. Without further ado, let’s check out the top SEO myths that you should ignore at all costs.
If you read a lot about SEO and internet marketing then possibly you have read this phrase – “SEO is dead!” This is straight nonsense and the biggest myth floating around. Before we debunk any other myth, first you need to stop believing this most absurd myth. You may have read articles stating that SEO or link-building is no longer worth your effort or money. SEO cynics argue that instead of the top organic results in the SERPs, the paid search, rich and featured snippets, and People Also Ask (PAA) get more value. It’s true that paid results and featured snippets are important but it doesn’t make the top organic search results any less valuable. In fact, the #1 position in Google organic search still gets more than 31.7% of all clicks. So let’s set the record straight once and for all- SEO is not dead and it’s not going to be dead any soon.
I have done SEO once and now I can sit and relax! If you think that SEO is a one-time activity then get ready to see your organic search traffic fall over time. SEO is like maintaining your health. It’s like going to the gym and eating a healthy diet. You can have cheat days and miss a workout here and there. But if you stop leading a healthy lifestyle, you will face issues. The same thing applies to SEO. Your site’s organic search traffic will drastically fall when no effort is applied. SEO is a long-term investment because factors like link degradation (link rot) and evolving search engine algorithms impact search rankings. When you stop doing it, your competitors who are engaged in continuous SEO will outrank you. So, instead of expecting an instant result from a one-time SEO campaign, engage in continuous SEO so that your website gets stronger 6 months to a year from now.
Don’t make the mistake of believing this myth! Investing in PPC will in no way boost organic search rankings. AdWords PPC can’t help in organic rankings because there’s no correlation between organic rankings and paid rankings. Google Ads and SEO are two entirely different things and they don’t engage with each other. PPC ads are based on your bid while organic search results come from the index database. So, even if you have huge budgets for Google AdWords, you shouldn’t expect to get a bonus placement from buying Ads. If you don’t invest in SEO, your website will die in the organic search result. Paid ads will build your brand identity but it won’t help with organic rankings.
Those who believe that SEO is dead also think that link building has become unnecessary. This is another myth that can seriously harm your site. Links aren’t dead and are not even close to dead. This is because as you know content plays a vital role in search rankings. And even if you have the best content in the world with no links, you can’t expect to get much visibility. Links and content have a direct impact on SERP rankings. The top search engines like Google use link authority and anchor text signals for their search ranking. In fact, building quality backlinks is one of the most critical ranking factors. However, you need to know that not all backlinks are created equal. Make sure you’re using white-hat link building otherwise you may end up doing more harm than good.
There was a time when content marketers used keyword stuffing practice by putting white text on white backgrounds for ranking purposes. But the days of keyword stuffing are long gone. In 2020, if you’re stuffing too many keywords, this can be viewed as a spammy tactic. Google only considers authoritative sites and including a keyword X times per page is not going to help. This doesn’t mean you shouldn’t put keywords. However, avoid stuffing keywords many times. Use keywords that are a natural fit and you can also include the keyword in the links or in the image tagging.