Imagine after spending months on a stressful project you discover that you’ve been doing it wrong and need to start that project all over again. It sounds daunting, isn’t it? We hope you never have to deal with such an overwhelming situation but it’s not uncommon for us to make mistakes without realizing we’re doing anything wrong. Mistakes are a part of all business activities and marketing is no exception.
In the field of digital marketing, there’re dozens of SEO mistakes that can ruin all your online marketing efforts. Whether you’re a business owner or a digital marketer, it’s common to commit errors in the marketing industry. Over the past few years, search engine optimization has been evolving rapidly. SEO trends and strategies change so frequently that we could be making a mistake that wasn’t one a year ago. Due to this reason, content marketers and SEO writers are required to stay up to date so that they don’t make SEO writing blunders.
As you know, Search Engine Optimization (SEO) is the process of improving the search engine ranking of a website. When people search keywords related to your products and services, your sites will appear higher up in the search result pages and you’ll ultimately get more traffic. Copywriting is a fundamental aspect of every SEO strategy. SEO writing is different from other forms of writing because here the content has to be optimized for search engines. Basically, SEO content needs to accomplish two goals: first, appeal to the end-user and second, improve the search ranking.
SEO Writing Mistakes
SEO copywriting is both a key element and a big challenge in every SEO strategy. The content of your website should be fine-tuned to the ever-changing algorithms of search engines. At the same time, the content must also be of high-quality to appeal to your audience. Accomplishing both these goals can be somewhat tricky. As such, there are numerous SEO mistakes that most people make when it comes to optimizing their website’s On-Page SEO and Off-Page SEO.
Let’s take a look at common SEO copywriting mistakes that can impact your website’s SEO. If you want your content or business website to show up on the first page on Google, avoiding the SEO writing mistakes is a must.
The most common mistake is not devoting sufficient time for researching keywords. SEO copywriting always starts with keyword research which means you need to invest time in research. This will help you find and use the right keyword so that your audiences can easily locate a precise piece of text. Begin your research by thinking about the terms you want to be found for. Content written with appropriate keywords is crucial to your site’s ranking and will definitely pay off. You need to understand what words your potential customers would search and create a list of those relevant keywords. There are various useful tools like Google Ads keyword planner, Google Trends, SEMrush and Moz Keyword Explorer that can help you find trending and relevant keywords. The keywords you research are then to be used organically in your website’s content.
It’s quite common to stuff your content with keywords, but this can be a big mistake. It’s true that search engines give ranking priority to content that has the highest concentration of keywords but the over-usage of that keyword can raise red flags. Many newcomers don’t realize that by stuffing keywords they’re making the article look spammy. If you mention your focus keyword in every sentence, the Google Bot will identify it sooner or later and will place you on the dreaded second page or worse. Not just this, your audience will also loathe such forced content. The biggest drawback of this practice is the risk of a Google penalty. If your focus keyphrase is mentioned too many times, you might get a red bullet.
If you think you can steal content from your competitor’s website and call it your own, you’re mistaking. Experienced SEO writers always go deep into the facts to write original and engaging content. Plagiarized content is not only illegal but it also gets penalized by Google. Bad or duplicate content can weaken the strength of your SEO strategy, so make sure your content is original and unique. It is permissible to quote and take passages from other websites but be sure to cite the sources and provide relevant links. It’s best to check the content through a plagiarism checker like CopyScape before you place any it on your website.
Similar to stuffing keywords, filling the content with links to your top-performing pages is also a common mistake. Obviously, you need to link content to such pages but the links should be consistent with your content. Both internal and external backlinks are crucial for SEO, but only if done right. SEO has many rules and to avoid mistakes you must know all these rules. You may face Google penalty if you link content to irrelevant pages or suspicious sites infected with viruses and selling unethical products and services. Therefore, in order to look natural and generate traffic, make sure to link only to high authority websites.
SEO writers often forget that people come first, before search algorithms. Whatever you write, you’re writing for your readers. The quality of content should never be compromised as that will ultimately impact your SEO efforts. Avoid using long, complicated words and jargons that are hard to understand. Moreover, your content should also be free of grammar and spelling errors that make the content hard to read and often puts off people by forcing them to navigate away from the page. Nobody appreciates articles loaded with misspellings and grammar problems. And if people are drifting away from your site, it will rank lower on Google’s SERPs. For this reason, it’s crucial to double or triple-check your work.
If you write on a Microsoft Word document, it will highlight your spelling and grammar errors. You can also check spelling mistakes on WordPress. There are various online tools that can help you resolve spelling and grammar errors. The best way is to use Grammarly to make sure your content is free from spelling and grammar issues.