Now as we’re already in 2020, it’s a great time to look at the digital marketing trends we’re likely to see in the coming months. 2019 was a busy year for digital marketers as some new trends emerged. This year also, dozens of new marketing strategies are expected to dominate the market.
Digital marketing, online marketing, or internet advertising- whatever you call it, as a business owner you can’t afford to ignore it! Over the years, digital marketing has become fundamental for market expansion and revenue growth. And with the ever-rising market competition, the digital marketing landscape also continues to evolve and adapt to constantly changing market needs. In 2020, marketing your company online is not simply about adopting SEO strategies. The rising usage of the internet has massively affected how people purchase products and interacts with businesses.
Digital marketing is a way to connect with and influence your potential customers through digital channels such as social media, mobile applications, email, web applications, search engines, websites, etc. Digital marketing has several options and strategies associated with it, and these tactics keep changing. These strategies largely depend on technology and technology continues to advance at a rapid pace. This means that as tech evolves, online marketing strategies also change. With that in mind, it makes sense to predict how innovations in digital media, platforms, and technology will shape marketing in 2020.
With the increasing adoption of technologies such as AI and data-driven marketing, trends like Customer Experience, Employee Engagement, and Content Visualization are likely to dominate the market in 2020. In the coming months, marketing will move beyond branding and advertising because businesses will shift their focus on establishing long-term relationships with customers.
Introduced over two years ago, shoppable posts on social media are now emerging as a popular tactic. The blinking dots on social media posts help businesses to get their social media followers to visit their online stores. As the number of Facebook, Instagram and Pinterest users continues to grow, social commerce is becoming a popular trend. It helps businesses, as well as customers in buying products directly through social media posts or ads. Reportedly, there are more than 1 billion active Instagram users worldwide and 90% of them are following shopping brands. Given the popularity of social media platforms, social commerce has emerged as a useful method of increasing web traffic and sales. The shoppable posts on Instagram and other platforms help in selling directly on social media and provide customers with a seamless online shopping experience. The customers don’t need to leave the site or app that decreases the chances of sales abandonment.
Email marketing is one of the best and most viable methods of online marketing. However, a decline was noticed in the ROI of email marketing. So, to revive this useful channel, digital marketers have polished it with a new coat of paint. Instead of abandoning email marketing, experts have made it more interactive by introducing dynamic content like polls, quizzes, surveys, animated call-to-action buttons, and add-to-calendar events. The plain-text emails and newsletters are now replaced by pixel-perfect emails. Engagement-based emails are expected to dominate the market this year with more interactive emails, such as Google AMP for Gmail. These emails include clickable buttons and other interactive features to look and function like web pages. The interactive emails with stunning visuals and UX-centric designs help in improving conversions.
These days, companies are adopting several tactics to offer a personalized experience to their customers. For instance, with the help of cookie tracking and smart content, companies are creating a “personalized” experience for website visitors. The automation technology is used to collect and analyze data to develop a personalized marketing strategy. From including the customer’s first name in an email to developing interactive content, in 2020 companies will focus more on personalizing their marketing campaigns. The collected data helps in personalizing emails, blogs, and social media to generate more conversions. The ultimate goal of personalization is to develop better customer relationships, improve customer experience, raise brand loyalty, and generate more revenue.
Voice search is not a new thing but it has started to pick-up pace lately. It was earlier predicted that by the year 2020, 50% of online searches will be voice-based. This prediction is coming close to reality because voice search shows no sign of slowing down. If not 50%, at least 20% of searches will be driven by voice in 2020. Millions of people are already using Alexa, Microsoft’s Cortana or Google Home to get answers to their questions and play music. Companies can also use this technology to provide voice-service for their customers. Some brands have already adopted voice search to turn their product catalogs into fully-fledged voice-enabled marketplaces. This feature allows customers to place orders with simple voice commands.
In 2020, companies will make more use of private messaging apps like WhatsApp, Facebook Messenger, WeChat and Viber to send tailored messages to their customers. This is again to offer a personalized experience to users. Direct messaging has emerged as the latest digital marketing trends of 2020 to achieve meaningful interactions. Businesses are using messaging apps, as well as social media platforms to send personal messages for addressing complaints, as well as taking sales orders. DMing customers help in building stronger connections and promote brand recognition. Some brands are using these platforms to give their members access to events, news, consultations, sales and concierge services.