Are you wondering if WordPress is a good choice for SEO? When it comes to developing a website, the CMS you choose makes a big impact on your future SEO performance. If you ask any experienced web developer, you’ll get to know that WordPress is a great Content Management System (CMS) for many reasons. This open-source platform is, in fact, the best available option for accomplishing the SEO goals that you intend to achieve. Wondering why? Let’s find out why WordPress is the first choice of most web developers to achieve their SEO goals.
Whether you’re a lifestyle blogger, a small business startup, or a large corporate organization, search engine visibility is crucial for every website’s success. For this reason, the goal of digital marketers is to rank at the top of search result pages. SEO is an integral part of digital marketing strategy and WordPress helps in optimizing the site to rank at the top of SERPs.
Since its launch in 2003, WordPress has become the most popular CMS and powers 34% of all the websites existing over the Internet. Now let’s find out what the reasons behind the popularity of WordPress are and what makes the platform the best choice for search engine optimization.
Powerful SEO Plugins
WordPress provides great plugins that help in improving the SEO capabilities of the site. The awesome plugins like Yoast SEO and All-in-One SEO Pack have some amazing features like Snippet preview, Google Preview, Advanced XML Sitemaps functionality, Canonical URLs, and much more. You can install plugins that work for you to enhance your site’s overall functionality.
Customize Meta Data
WordPress platform provides numerous on-page optimization features. For SEO, the meta title and the meta description are two major ranking factors. WordPress allows you to easily customize title tags, meta descriptions, and URLs for each landing page or a blog post. Site admin can include the target keyword in the metadata which can improve the SERP ranking significantly. Even if you’re not adding the metadata manually, the installed Yoast SEO or All in One SEO plugin will automatically add metadata by taking information from the page title and content.
WordPress offers hundreds of free, as well as paid themes. These SEO-friendly themes are optimized for speed and performance. Both free and premium WordPress themes have features like proper HTML markup, as well as mobile-friendliness. A good WordPress theme not only makes your site look more attractive but also improves the search engine optimization of your site.
Improve Site Speed
The websites that take more time to load have a high bounce rate. To avoid this issue, the site should be optimized to ensure fast loading time. However, for WordPress, site speed should not be a problem. The websites powered by WordPress get access to fast-loading themes and speed optimization plugins to improve the site’s speed.
The URLs on your site, known as permalinks determines how search engines will perceive your content. The URL you pick for your website posts should include the target keyword from your content to improve search ranking. WordPress allows users to easily edit/customize the permalinks so that it is better for the search engines and for your visitors to understand the topic of your article from the link. You can also choose the auto-generated permalink but adding keywords can increase the CTR of your posts on the search engines.
Search engines like Google consider mobile-friendliness as a ranking factor. Mobile Optimization has become a standard these days because the majority of web users browse the internet through mobile devices. As such, WordPress now only accepts those themes into the WordPress directory that are mobile optimized. If your site has become old and outdated, you need to redesign your WordPress website by using a mobile-friendly theme.
The landing pages and posts on your site contain images that make your content look more appealing. Images, infographics, and videos also enhance readability by breaking up the flow of the text. This helps in improving user experience that ultimately helps in boosting SEO. WordPress also has features to optimize images on your site with ALT tags, descriptions, and more. You can customize the “Alternative Text” of an image by including your keyword.