A landing page is a vital part of every website. It’s where your visitors arrive, and the first thing they see. Having a good landing page is crucial, you need to wow your visitors and keep them on your site. However, a lot of landing pages are very poor. As a result, too many websites are losing on conversions.
But, worry about your landing page no more. In this article, I’ll provide you with the ultimate checklist. Below are all of the things a landing page must have. Add them to yours, and reap the rewards!
Make Your Intentions Clear
The worst thing you can do to a landing page is make it confusing. These pages shouldn’t be full of different information. You need to get straight to the point and keep your intentions clear. This will keep your visitors interested, as they have something to focus on. If you have too much info, it will get ignored. No one wants to land on a page and get confronted by an essay. Plus, by only including relevant info, you give them a chance to look for more information. If they like what they see, they can search the rest of your site for extra details they might need. Furthermore, you need to ensure your landing page is reflective of the ad/link to it. You can’t advertise something, and have your landing page completely different. It won’t make sense, and your visitors will get annoyed.
Include Your Logo
One of the biggest mistakes people make is not including their logo on a landing page. It’s such a basic error and makes the world of difference. Your logo helps people identify with your brand. Without it, this page is just like any other page on the internet. You must include it, and ensure it’s easy to see. It’s especially important when you think some people find this landing page from exterior links. They could be on a completely different site, and get taken to your landing page. How will they know it belongs to your business without the logo?
Make It Visually Appealing
The look of your landing page is so important. If it looks bad, people will be leaving it before they read a single word. For starters, ensure it looks professional. Keep up with modern web design trends, and make your page look the part. Most importantly, don’t include too much visual clutter. As powerful as images can be, they can clutter a landing page too much. You need to keep things simple and elegant. When it comes to the overall look and visual appeal of your site, less is more.
Ensure Your Page Is Mobile-Friendly
It’s imperative that your landing page is mobile-friendly. Otherwise, you’ll be missing out on a large portion of your market. The fact is, everyone surfs the web on their mobile devices nowadays. This means there’s every chance someone will stumble upon your landing page while operating one. If your page isn’t mobile-friendly, it will have a negative effect. People will struggle to load the page as it’s too big for their mobile device. Furthermore, it will be hard to navigate and fill in any forms on the landing page too. What you need to do is ensure your page is optimized for mobile devices. This makes it easier for people to load it and use it. Even the most simple of landing pages has to be mobile-friendly.
Consider Video Over Text
Remember how I said you need to get straight to the point and keep your intentions clear? Sometimes, it can be difficult to do this without providing too much info. There are cases where your landing page may illustrate a complicated point. In which case, filling it with text isn’t a good idea. Even if everything you write is relevant and valuable. What you need to do is substitute text for video when it makes sense. Videos are far better for conveying lots of relevant information. Plus, they’re more exciting too. If you make a good video, it will grab people’s attention far better than lots of text. That’s the key here; it has to be good and exciting. Even the most boring of topics can be exciting if it’s explained in a good video.
If you’re creating a landing page, then make a checklist of these things. Ensure that all of them are crossed off before the page goes live. If you do this, you’ll have an effective page that looks great too. Landing pages are crucial for high conversion rates, but, they’ll only work if you get them right.