Google makes it easy for your business and Ads to be found by the customers that you want, and you can improve your campaign to get your website more coverage. To accomplish this it is helpful to understand Google Ad Rank because it is the criteria by which your budget is determined and your ads are evaluated.
Ad rank determines the order of the advertisements on the search results page on Google. The higher your ad rank, the higher the placement on the search results page. 40% of the clicks on advertisements from the page are on the top three links, and ads in the top position get up to 10 times more clicks than the ads in the right hand column, so it is vital to have a good ad rank.
You would want to have a competitive bid and high quality score in order to have a high ad rank, but this varies. For example, if there are two competing for a higher placement for their ad, in which one company places a small bid but has a high quality score, which includes specific keywords, while the other company places a higher bid but has a small quality score, the first company will have a higher placement.
In order to get a high quality score, there are a few things you can do.
Other important things to help establish a high quality score include:
There are tools that you can use to measure the outcome of your bids and the success of your quality score. For example, Tenscores Manual Bid Optimizer informs you on what bid you should use to get maximum profitability after inserting predicted bids and business metrics.
Having a good Ad Rank is extremely significant in getting your ads and company out there. Without a good ad rank, it is hard to have your ad being clicked, which defeats the whole purpose of even paying for an ad.
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Peter Anthos
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Christopher Fuccillo
President
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Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
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I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
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Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
