For any business that operates online, SEO plays a significant role in its success. It is the search engine optimization that drives traffic to the website. Without SEO, your ultimate users will fail to reach you. For this reason, website owners develop a robust SEO strategy and use several tactics to improve their search engine rankings. However, most webmasters focus on PPC and keyword optimization and forget that search engine optimization starts from their web design. Investing in search engine optimization can improve your search engine ranking and drive more traffic to your website. For gaining organic ranking, you need to start from the basic- developing an SEO-friendly website. So, let’s find out what an SEO-friendly website is and how to create one.
To create an SEO-friendly web design, you need to include elements in your site that helps search engines in finding your website. A website consists of several elements and optimizing all those elements helps in making your site fully accessible and indexable by search engines. If you have an SEO-friendly site then Google and other search engines can crawl all your web pages, interpret the content, and index it.
Besides adding target keywords in your blog posts and web pages, you need to focus on both- On-Page and Off-Page factors to improve your online presence. If you’re serious about increasing traffic to your website, make sure you optimize each and every aspect of your site. Now let’s take a look at the most important element of an SEO-friendly website.
Add Unique Content
Content creation is the most important aspect of optimizing your website. It is the content that helps drive traffic to your site. Your content can be in the form of blogs, videos, infographics, or ebooks. However, to help search engines find your content, you need to add target keywords that your potential visitors are searching for. The process of content creation starts from finding the relevant topic. You can also start by keyword research and figure out topics around your list of target keywords. It is the keywords in your content that trigger your website to appear in relevant search results. Recent studies have shown that long-tail keywords that contain three or more words drive better results. Make sure you integrate keywords into all your web pages to improve the overall performance of your site. Moreover, the content on your site must be unique. Using duplicate content, which is copying content from other websites, will have a negative impact on your site’s SEO. Another thing that can hurt your SEO efforts is keyword stuffing. Adding important keywords is important but you should never make the mistake of adding too many keywords as it can potentially damage your rankings.
Not only content on your web pages, but URLs should also be optimized and made user-friendly to achieve a high SERP ranking. The permanent links, that is the URL of a webpage need to be descriptive, include a keyword, have all lower case, and separated by dashes. You need a unique URL for each page and to make it user-friendly, you should try adding a keyword. Simplifying the URL helps users understand what the page is about and also makes it easier for search engines to index your site. It is recommended to limit the categories and separate words in your URL with hyphens not underscores.
Developing an SEO-friendly website means optimizing your pages to improve your site’s loading speed. Faster loading websites are considered user-friendly and reduce the risk of visitors bouncing from your site to the competitor’s site. Google gives high ranking to user-friendly sites. So, if your web pages take several seconds to load then neither your visitors nor search engines will appreciate your site. So, to improve your site’s load time, avoid using too big images. Compressing the size of pictures on your web pages will enhance your site’s load time.
Optimizing Title and Descriptions
Besides URL, every web page also has a title and description that helps the reader better understand the content of your page. These are the details that appear on the SERPs. To make your web page more user-friendly, add unique titles and descriptions for each page that clearly define what the page is all about. You can also add a keyword in the title and description to make it more user and search-engine-friendly. However, make sure the titles should have only 60-65 characters and the descriptions about 150 characters.
When it comes to link building, most SEO professionals focus on getting external links to improve the domain authority. However, both internal and external links are an important part of a complete SEO strategy. Adding internal links to your site’s other pages helps in building page authority, as well as makes it easier for readers to navigate within your website. From one page, your reader can quickly move to another page and stay on your website longer. These internal links also help search engines to crawl and index your pages. But avoid adding random links to your pages. To help Google find your pages, add relevant links and anchor text on the page.
When designing your website, make sure it is compatible with all devices. The content on your website should be optimized in a way to ensure that it works well on desktops, laptops, tablets, as well as mobile phones. A website optimized for all types of devices provides a superior user experience and mobile-friendliness is also a ranking factor.
An attractive web page contains engaging images. Images make websites more appealing. However, besides making your site attractive, these images can also help in boosting your search rankings. Images are often overlooked but optimizing each picture on the page can be quite useful. Add keywords in the image description so that the search engine can easily index your images as well. Besides adding relevant image filename and ALT text, you should also consider resizing images to improve loading speed.