Every business has a story, and AdWords helps you tell your story to the people who are the most interested in it, your customers. No matter where your customers are or who they are, AdWords helps you connect them with your business. Here is some advice on how to connect your company to your customers in the most cost effective way.
AdWords are much more than just text ads. There are several different types of AdWords media. You can use Image ads to showcase a new product and catch people’s attention, or you can also use video ads on YouTube or other popular websites to intrigue customers. There are different styles of ads are effective at retrieving more customers from more places online.
Try making it easy for your customers to view and purchase your products. Do not make allow any roadblocks that might make it more difficult for them to find the information that they clicked for. Make it easy on them by making clear and expressive ad text that leads to a landing page that is exactly what is in your ad. As well, try making your ads easily applicable and accessible for all devices, as some people are searching for products on their mobile phone.
Ads sometimes gets mixed into heavy competition for top positions. You need to make your adtext and other forms of advertisements stand out. Experiment with your messages and format. If one ad is not working, try out a different one. For instance, if you are selling shoes and your adtext is promoting the color but is not working out, try promoting the price instead. If people aren’t clicking your text ads, try using image ads. Video ads are also very effective because they are intriguing and captivating if produced well. Experimenting with your ads is the one way to see which ads work best and bring you the most customers.
Banner ads are a very common form of advertising, but it is a very misused method. The average internet user views over 1,700 banner ads a day and they only gain around 1 click over 1000 impressions, so making yours stand out can be very difficult. However, there are ways to make your banner ad more memorable.
Overall, experimenting with different ad formats is the only way to determine what works best for your business. From text ads to the many different forms of banner ads, trying different things out is a integral of a successful adwords campaign.
If you’re not sure where to start, or would like to leverage our experience and get some free advice give us a call at 1-877-947-3351. We’re always happy to chat with you.