Why Do You Need Rich Snippets For Your Website?

Your online business begins with a click! Whether you’re looking for new customers, followers, or subscribers, it’s a click that determines your success. There’s no point in appearing in the search results if your customers are not clicking on your website. To establish a relationship with your potential customers, you need them to first click on your site. So, no click means no relationship and no business. Reportedly, the biggest search engine Google receives at least 63,000 queries per second which means 5.5 billion per day. For each query, Google presents thousands of results. This means that if you’re not getting noticed by the searchers, you’ll fail to get clicks. And if you don’t win the click, you can’t make the sale. So, how can you make sure that your potential customer clicks on your site instead of your competitors?

If your business has an online presence, you need to stand out from the crowd to win that all-important click. And to get that click, you need “rich snippets”. If you look at any search result page, you’ll notice multiple paid ads, image results, and other attractive elements that catch users’ attention. To rank as close to the top spot as possible, site owners utilize every possible tactic. From optimizing title tag and Meta description to getting high-quality backlinks, a lot of SEO techniques are used to get high SERP rankings. However, there is another important SEO tactic that is often overlooked by SEO executives. This great SEO trick is Rich Snippets that not only helps in boosting SEO ranking but also draws the users’ attention and wins the click. So, let’s find out what rich snippets are and why it’s crucial for improving your SEO.

What are Rich Snippets?

When you search for any product or information online, Google provides multiple results. But checking each page for the information can be overwhelming. For this reason, Google displays the description boxes just under a search result that provides you a simple summary. This allows the users to get the answer without having to click through several websites. This is known as a snippet. A snippet is a result Google shows when you search for any product, service, or information. A snippet tells the searcher whether the website contains relevant and helpful content.  Most websites have a normal snippet which is the black lines of text that accompany every search result listing. A normal/basic snippet typically includes

  • The URL
  • The headline of the page (meta-title)
  • The meta-description

Image: Basic Snippets

The basic snippets will show the title in blue, the URL in green, and a description of what the page is about. But if you’ve noticed some snippets provide additional information like ratings and photos that quickly catch the searcher’s attention. This type of snippets that provide extra information, such as a thumbnail, rating, and user reviews is known as Rich Snippet.

Image: Rich Snippets

Why You Need Rich Snippets?

As compared to normal Google generated snippets, rich snippets give users a little more information which helps in catching their attention and getting more clicks.  If you’re providing more information than your competitor then obviously you’ll get user’s attention right away. Your website will appear to be more trustworthy than your competitors. Users are more likely to click on results that provide more information as compared to other results and this helps in increasing your click-through rates (CTR).

Rich Snippets also help in lowering your Bounce Rate. This happens because the snippet itself will give an idea about the website which means the users are more likely to stay on the page. By reducing your bounce rate, you get better chances of ranking higher on Google. Even if rich snippets do not influence the search ranking directly, it will increase your CTRs and lower your bounce rate which ultimately impacts your ranking on search results.

How to Get Rich Snippets for Your Website?

To get rich results or snippets, you need to add structured data to your site. Structured data is a specific kind of code that is understandable by the search engine bots to create rich results. This means that the website owner needs to provide information in the form of code to the bots to show rich snippets. This will include adding details such as user ratings, FAQs, and a thumbnail image to make your search results look more appealing and trustworthy.

But how can you implement structured data markup to your website? The most popular way of getting rich snippets is using the schema markup. If you have little knowledge of code, the website Schema.org provides an easy way to markup your pages on the SERPs. Webmasters can also use Google Tag Manager to add structured data markup. If you’re familiar with coding, then you can also add structured data manually.

Common Types of Structured Data Markup

  • Products – This is commonly used by e-commerce sites to provide information such as price range, product photo, brand, availability, and the ratings of a product.
  • Reviews – This show individual and aggregated reviews and rating of the company, organization, product, etc. to emphasis on the quality and the reliability of the search results.
  • Businesses – The businesses that have brick-and-mortar stores can use this markup to give information such as opening hours, address, logo, contact number, and business name.
  • Music – It gives details such as direct links to songs, their duration, album and artist it belongs to, etc.


“If you tell the truth, you don't have to remember anything.”
― Mark Twain

Recommended Posts