In today’s digital world, everything can be done online from booking movie tickets to buying furniture for the home. The Internet has not only transformed our lifestyle but also changed the way businesses operate. Irrespective of the size and type of the business, online presence has become crucial for every business owner. In fact, companies that don’t have a ‘web’ presence have no presence in today’s competitive business world.
Maybe you’re offering the best product or service but can you succeed without telling people about your business? You simply can’t! And this is where you need marketing to figure out your target customers and grab their attention. Earlier, radio, newspapers, and other offline media outlets were sufficient to reach your target customers. But now the attention of people is diverted across a variety of different platforms. For this reason, a new marketing tactic pops up every day and internet marketing or digital marketing has become a mandatory tool to stay in the market.
Almost every wise business owner understands the importance of online marketing but finding the right digital marketing company is a daunting task for many. Whether you’re a small vendor looking for a local business or an entrepreneur aiming to bring in international customers, you need to hire online marketing experts to manage the technical aspects of your marketing strategy. A digital marketing company will figure out the best ways to use different platforms and help you outrank your competitors.
Why do you need an Internet marketing company?
You must have developed your business website to have an online presence but is that sufficient? What if your business website ranks on the 30th page of Google? It’s mandatory to have an online presence but that presence is fruitful only when you’re visible to your target audience. And this is where an internet marketing company will help you. An experienced online marketing expert will help your website/page rank higher on the search engine result pages (SERPs) so that you gain more visibility. To achieve this, a digital marketing agency offers numerous services such as:
How to Choose a Reliable Online Marketing Company Toronto for Your Business?
By now, you must know how important digital marketing is for your business. But navigating the world of digital marketing can be an overwhelming task for most business owners. It’s true that you simply can’t ignore internet marketing but finding a competent digital marketing partner to manage your online marketing needs can be a bit tricky. Hiring a wrong agency will result in draining your budget and negatively impacting your branding. So, to take your company’s online marketing in the right direction, here are some tips to find the right online Toronto marketing company.
When it comes to the success of your business, you can’t trust an inexperienced and unreliable company. Make sure you take out some time to research the credibility and experience of the company you’re considering. The best way to ensure their credibility is by checking client testimonials on the agency’s website and checking on review sites like Clutch, Expertise, and Yelp. In addition to this, ask for client references and speak to them. Also, get to know their experience in your industry and how they can devise an effective online marketing strategy for your business.
In the early days of online marketing, digital marketers were found using unethical methods such as paid links to promote brands and services. However, to keep a check on such SEO malpractices, Google has now developed a robust algorithm that checks for such spamming or wrong practices. You need to make sure that the online marketing agency adopts ethical ways for developing the online marketing campaign for your company or product. A genuine and trustworthy company will maintain your social media accounts, post plagiarism-free articles/blogs on reputed websites, and ensure online and offline page optimization with right keywords in proper density. It is at this time that you need to ask how they tackle black-hat SEO practice and how they assure the quality of the content. Also, ask the frequencies of posts they maintain for social media accounts.
If you want to get an idea of their expertise, look at the results they’ve generated for themselves. Take a look at their website, social media pages, and search ranking to grab an idea about their professionalism and way of conducting business. The purpose of doing this is to ensure that they practice what they preach for their own business. For instance, if you’re hiring an online marketing company for SEO services, you should consider their search ranking which will indicate their expertise in the area.
You should always ask a company to send you a proposal which should mention how they will achieve your goals, scope of the project, as well as the cost of their services. A good proposal will include your business positioning, details of target customers, project timeline, and budget. You can also ask the company what strategy they’ll use for getting you results. For instance, if you’re hiring a company for content creation, ask how they’ll help you with it. A good company will create a publishing schedule and drive a list of industry-specific keywords. Their SEO experts will review and optimize the content before it’s posted to your website. Furthermore, you need to make sure the company is not charging you for a vanity metric that actually doesn’t translate to sales.
“If you tell the truth, you don't have to remember anything.”
― Mark Twain
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anthos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT
