Search engine optimization (SEO) is the process of proving to Google and other search engines that your website or webpage deserves to be listed at the top of search results. The section where you website should appear has many names such as “natural”, “unpaid”, and – among others – “organic” search results.
A significant and important feature of SEO is building your website straightforward and simple for both users and search engine automated robots to comprehend. Even though search engines have turn out to be more and more complicated, they still cannot observe and recognize a web page the similar way a person can. SEO helps and assists the engines form out what every page is with reference to, and how it can be helpful for users.
Applying appropriate optimization practices to content is essential. Search engines do not yet have the advanced technology required to gauge the quality of any given piece of content. To Google, they are just words. There is not yet a formula that can determine how precise the information, the emotion within it, nor the practicality. Google relies on coding and tagging to determine how the viewer will potentially receive it. Google also relies on User Engagement factors to determine if that same piece of content should be presented to other viewers using similar search queries.
When websites are crawled by Google and other search engines, content is scrutinized to determine relevancy. Google’s priority is to deliver the very best website that can answer their search queries. How your content answers the query has a direct relationship with where your website will appear in search results. Websites that successfully balance the use of short-tail and long-tail key phrases in a user friendly fashion will open themselves up to a more diverse set of key phrases. To be most effective, advanced SEO techniques such as the use of on-site meta tagging, image tagging, and inner-linking will enhance the effectiveness and result in better positions and increased traffic.
Internet users will almost always find what they are looking for on the first page of search results, and will very rarely continue on to page 2. The lower your site appears on page 1, or the further it is buried within results pages can severely reduce the number of people finding your site.
Search engine optimized content provides your website with the best of both worlds. On one hand, it provides users with engaging content that will keep them on your site. It will also help them to learn about your company, and potentially persuade them to work with you. The longer users stay on your site, the more signals are sent to Google and other search engines that your website is trustworthy and a confirmation that your website was the appropriate choice to display in search results. Another major Google benefit is that rich and unique content allows search engines to match a greater diversity of key phrases. The last benefit is that if your search engine optimized content is worth reading, it is also likely worth sharing. Shared content is the digital version of “word of mouth” advertising and a fantastic natural way to bring more exposure to your business.
To answer the question “Why is SEO content important” is easy to answer. It enables websites to give users what they want, and to give Google what it needs to keep you active in search results.