What is PPC? Should it be a part of my digital marketing strategy? How it is different from SEO? Why my business needs PPC advertising? If you’re pondering over these questions, this post might clear all your doubts about PPC.
PPC (pay-per-click advertising) has become a vital tool for the success of businesses. In fact, it is a necessary component of a successful digital marketing campaign.
If you want customers to find you online, you need an effective online marketing strategy. For the online success of your business, it is important that when target customers search for a related product or service, they find your product’s ad before your competitor’s. However, with the rising competition for visibility in the search results, staying at the top of SERPs has become harder for small businesses. So, how can you efficiently reach your customers?
The businesses that are on the fence about PPC need to explore the benefits of this digital marketing strategy. You might already have an SEO strategy in place but for growing your online businesses fast in a controlled and profitable manner, PPC is the key. So, let’s first find out what PPC is.
What is Pay-Per-Click Advertising?
Pay-per-click (PPC) is an online marketing technique in which the advertiser is entitled to pay the search engine a fee each time the ad gets clicked. The leading search engines like Google, Yahoo, and Bing allow advertisers to display their ads which appear at the top of the search results page. PPC, also known as Paid Search Advertising is a part of Search Engine Marketing (SEM) in which you get to reach the targeted audience fast by putting your ads on the top of search results. Unlike SEO which brings organic traffic, PPC is a method of buying visits to your websites. As the term implies, the advertisers need to pay a fee only when a user clicks on their advertisement. There are multiple options to use PPC advertising, such as through Google Ads, Bing Ads, Facebook Ads or Twitter promoted tweets. Whether you’re a small business owner or have a big company, PPC is a great way to quickly reach your potential customers and promote your products or services.
Why PPC is important for Small Business Success?
Are you wondering how PPC can benefit your small business? Well, PPC is one of the most effective tools in digital marketing because it gives quick results. If you’re still reluctant to dip your toes into pay-per-click advertising, let’s dive deeper and look at some of the reasons why PPC is important for your business.
PPC advertising is an effective and fast way to reach your targeted visitors. Any business with an online presence will require targeted traffic that can potentially lead to more sales and profit. Search Engine Optimization (SEO) is important as it has long-term benefits but it takes time to work. When you need targeted traffic fast, PPC is the best option that can help generate significant sales within weeks. PPC allows you to choose exactly where your ads are displayed by using specific keywords, interests, and demographics. This makes sure that your ads are displayed to the correct audience at the right time. By choosing the right keywords to show your ads, you appear on the top of Google search results. In the case of Facebook Ads, you can reach potential customers by defining your target audience.
Most of the start-ups and small businesses usually avoid PPC campaign because of the cost involved. Some business owners have a misconception that PPC is expensive while some believe that it’s a waste of money. However, in reality, PPC is a cost-effective way of advertising if done correctly. To make your campaign successful, you simply need to follow some rules to get the desired results. Ideally, you should begin with a small PPC campaign and spend more money only once you begin getting results. It’s easy to measure the result of your PPC campaign from the impressions your ads receive, clicks you get, visits to your website and conversions. Moreover, you only pay when an interested person clicks on your advertisement. Unlike the traditional offline advertising which costs thousands of dollars, PPC reaches to your target audience only.
Have you ever thought why big brands with already established online presence invest in PPC? The tops luxury brands spend a lot on paid ads to maintain their visibility in the search results. Businesses invest in PPC campaigns because it yields higher ROI. The ultimate goal of all marketing campaigns is to achieve the highest possible Return on Investment (ROI). PPC is one of the most profitable digital marketing methods because it drives qualified traffic to your website and starts generating conversions in less time. According to marketing researches, ROI from AdWords is around five times more than other online advertising and marketing channels. Businesses that invest in PPC advertising can increase their revenues by more than 37%. With PPC, it is possible to calculate your estimated ROI based on the number of clicks you are receiving.
There is no doubt that PPC has several benefits for every business with an online presence. When you create and optimize a robust PPC campaign, it can substantially improve your online business. However, both PPC and SEO go hand-in-hand with your online marketing strategy. Both strategies complement each other and help in improving the overall ranking of your website.