If you’re planning to develop a website, there are a lot of things that you need to consider. From driving organic traffic to running paid advertisements- numerous steps are involved in ensuring the success of your website. However, of all these steps, the first and most important one is choosing the right website builder. The platform you select for building your website will make all the difference.
The goal of every site owner is to boost traffic and gain top SERP rankings. To achieve this goal, various tactics are used such as technical SEO and keyword research. However, the CMS you choose can ease many of the efforts needed to develop and run a successful website. Using the best content management system can put you ahead in the SEO game. Now you may ask what a CMS is and how to pick the right one. So, let’s find out more about CMS.
What is a Content Management System (CMS)?
A content management system (CMS) is a software application that allows website builders and managers to create, manage, and modify content on a site without the need for specialized technical knowledge. This means that with a CMS, you can build and manage a website without having to code it from scratch. There are numerous CMS platforms available that allow users to manage content from an internal user interface/dashboard. You can easily install a free or subscription-based CMS for your personal and enterprise use. However, when selecting a platform, you need to consider the basic functionalities that a good CMS offers such as an easy-to-use editor interface.
Due to the sheer number of options available, picking the best CMS platform can be quite confusing. Depending on your specific needs you can choose from various easily available CMS platforms such as WordPress, Joomla, Drupal, Typo3, DotClear, and many more. But if you’re unable to make the right decision, the best option is to pick WordPress. When it comes to building an SEO-friendly site, certainly you can never go wrong with WordPress. Now, let’s find out what makes the WordPress platform (possibly) the best for the website’s search engine optimization.
WordPress allows you to create unique title tags and Meta descriptions that are optimized for search rankings. Whether you’re creating a landing page or a blog post, you can easily insert your target keyword in the metadata to boost your SERP ranking. With WordPress, you don’t even need to manually add metadata for every post. Once you install a plugin like ‘Yoast SEO’ or ‘All in One SEO’, then metadata will be automatically added. These SEO-friendly plugins take the relevant information from the title and the first sentences of your content.
The permalinks or the URLs on your site are an important ranking factor. The website build on WordPress has an option to edit permalinks so that it becomes easier for the search engines and site visitors to understand the topic of the post/page from the link. Customizing your site’s permalinks can increase the CTR of your posts on the search engines. Adding relevant keywords in the URLs of your blog post and web pages is a great SEO booster.
Websites not only include text but also a lot of images. To drive more traffic, you need to optimize the content on your site, as well as images. Make sure the images you add on your web pages are of good quality and improve the readability of your content by making your pages look more appealing and consistent. However, when adding images you need to remember that high-resolution photographs can slow down your site speed which, in turn, decreases your site’s rank. However, if your site is built on WordPress you can easily resize your images to improve your site’s loading speed. WordPress also has features to optimize images by adding keyword-rich alt tags and descriptions.
When it comes to organic results, Google displays the mobile-friendly websites first. This is because these days most people use mobile devices for browsing the internet. Google has made mobile-friendliness a vital ranking factor. This means that you need to develop a responsive website that works well on all devices including desktop, laptop, and mobile phones. To make things easier for webmasters, only mobile-friendly themes are now accepted into the WordPress directory. In case your WordPress theme is not mobile-friendly then you can use a popular Jetpack plugin for mobile optimization.
When it comes to the success of your online business, high search engine ranking is not the only factor. Besides Google, there are also other sources of visitors like other search engines and social media platforms. To reach those visitors, WordPress has a feature to integrate social sharing on your site. When your content is shared on social media, it can help in increasing your user engagement. Also, this will help in getting more page views that will ultimately boost your search engine rankings.