Google Advertising: Then and Now
Google was just a small guy when they entered the industry of web searching. Starting out in a small garage, they quickly sky rocketed, becoming the largest search engine in the world. Google provides a wide range of innovative services from Google maps, to their latest release of Google 3D tours. Their constant research on user experience and ongoing efforts on business development in internet commerce has left many of us impressed and excited to see what is to come.
Looking back, in 2000, Google decided to enter the world of advertising with the implementation of Google Adwords (i.e. only pay when someone clicks on your ad), CPI advertising (i.e. pay every time an advertisement is displayed) and site targeted advertising for text banner and rich media. Google later increased their service offerings to include display advertising, which creates advertisements through text, images and videos. By 2012 they had locations on 6 continents, and grossed over $40 billion in advertising revenue alone.
In 2007, Google launched ‘Streetview,’ an application that allows users to experience a 3D virtual view of streets and attractions all over the world. This has been an asset for many companies, as businesses can effortlessly gain exposure from users worldwide. Although, this application does have some limitations as it can only bring visitors as far as the front door. Google’s latest innovation is the implementation of indoor 3D photos, which is an extension of streetview that gives users a virtual tour of business’ interiors.
Notable Benefits of Google Business Photos:
If your business wants to grow into a giant as Google did someday, it is critical to take full advantage of on-line advertising techniques such as 3D tours and others. A failure to do so may result in your company being trampled on by the other guys!
You may be struggling to choose the right advertising channels to maximize your ROI. Wisdek can assist you in determining the most suitable strategy and ensure that your marketing budget is not plundered on a campaign that costs you a fortune without producing. Even if you’re confident that PPC channels are the best choice, you will still be left with the task of determining which sites to present your ads on, how much to bid or which keyphrases to use to generate the most relevant/qualified traffic.
To ensure that your advertisements attain full exposure to your target market, it is best to hire a well-rounded PPC company that has experience in the field. Wisdek can help your company by managing your ad campaign and placing your banners on sites that will give you hyper-targeted exposure, saving you time and money.
I did my research because I know a lot of SEO companies exist and wanted to choose the right one for me. Wisdek's reviews on BBB were good and they explained themselves quite well in my opinion. I approached them for a website design and online marketing program. They took the time to understand everything that I wanted to include in my website and made recommendations even before I signed with them to ensure everything was user friendly and also stayed within Google's guidelines. Next, they treated me with respect and advised us of how long it would take to get ourselves noticed online. All reports are delivered on time and everything is explained to us monthly. Due to their efforts I have been able to gain more clients and people to my website so If you are looking for a company that will simplify the Website and online marketing process to you and show you realistic results at a good price, Wisdek is the way to go.
We started working with Wisdek in June of 2016. We have approached them with an idea that shortly became our core business. They developed our website within one month. We were very happy with the process and communications. We just opened our store location and Wisdek's technicians helped us set up email, hosting and Google maps. We are very excited to start our search engine optimization campaign and grow our business nationwide.
My experiences with Wisdek SEO has exceeded my expectations with the impressive scope of the program. Like many business owners, we find it difficult to stay on top of many of the changes and updates on the SEO industry to stay ahead. We have to rely on experts like Wisdek to do all of the research required to keep up to date with the internet visibility needed to support my business. I look forward to the upgrade, and I look forward to a continued partnership with Wisdek.
Peter Anhtos
We've asked Wisdek to develop our new site and we were quite happy how this project turned out. We've got ourselves involved further with Wisdek by expanded into SEO. They've helped us grow our business locally during first three month and thereafter globally. We still work with Wisdek on daily basis.
Christopher Fuccillo
President
We've worked with Wisdek right from the beginning to develop and launch our SEO equipped website. We've grown tremendously on account of their SEO and funnel optimization services. Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. We made the decision to jump in with both feet an utilize almost every unique service that they offer and we're glad we did. Today we have over 1 million clients that are getting organized, getting promoted and getting paid using our application.
I’ve been with Wisdek for over 2 years now and I am very pleased with their service. What was promised, was delivered. About 3 months after I started I began to enjoy good rankings across Google, Yahoo and Bing. Also, the cost was not unreasonable! Wisdek’s service delivers more leads than posting an add in an old fashioned printed directory and is more affordable than print listings were 5 years ago!
Today I have expanded my services with Wisdek from my beginnings in SEO, to PPC and Content Network Advertising. The return on investment has been incredible. I truly believe Wisdek offers their clients cutting edge marketing services and puts businesses where people are searching. I would like to recommend Wisdek to anyone who needs consistent leads for their business.
Northgate Chiropractic & Massage Therapy Centre in Calgary has used Web based advertising and marketing since 2004. As a result of continual investment and effort, our web site always came up first in local searches. The payoff came 3 years ago when people really began to use search as a way of finding our services. Last fall, our internet traffic slowed considerably and we noted that our search listing had dropped from first on page one to the middle of page four, literally making us disappear.
One of our service providers, Eran Hurvitz of Wisdek, explained to us that Google had changed their rules for search and were imposing a penalty on our web site for having back links. (The very thing they promoted previously as improving our web site standing). This penalty resulted in our listing being dropped to page four. There were thousands of these links and it looked like a significant job to remove these links. Eran offered the services of Wisdek to clean up these links and petition Google to remove this penalty. It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month. We are now back on top for our local area and are very pleased with Wisdek’s service.
I would strongly recommend Wisdek and for web based service.
Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time by outsourcing and has allowed me to generate more revenue and build more customer relationships.
My clients are international, there is no better way to reach them than online!
Our Firearm Safety Training business did not exist before we started working with Business Media and Wisdek. Business Media built us a beautiful SEO-Ready website from scratch that is now pulling in leads left right and center. Wisdek applied their most affordable SEO package for local coverage, and it was so effective that we started to rank all across the PROVINCE!
Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location as well as a massive firing range in the next few months to capitalize on the overflow. We are actually going to upgrade our campaign with Wisdek to push our business even harder!!
Tony and Bruna Cooper
INSTANT SEO SCORE AUDIT