Google Advertising: Then and Now
Google was just a small guy when they entered the industry of web searching. Starting out in a small garage, they quickly sky rocketed, becoming the largest search engine in the world. Google provides a wide range of innovative services from Google maps, to their latest release of Google 3D tours. Their constant research on user experience and ongoing efforts on business development in internet commerce has left many of us impressed and excited to see what is to come.
Looking back, in 2000, Google decided to enter the world of advertising with the implementation of Google Adwords (i.e. only pay when someone clicks on your ad), CPI advertising (i.e. pay every time an advertisement is displayed) and site targeted advertising for text banner and rich media. Google later increased their service offerings to include display advertising, which creates advertisements through text, images and videos. By 2012 they had locations on 6 continents, and grossed over $40 billion in advertising revenue alone.
In 2007, Google launched ‘Streetview,’ an application that allows users to experience a 3D virtual view of streets and attractions all over the world. This has been an asset for many companies, as businesses can effortlessly gain exposure from users worldwide. Although, this application does have some limitations as it can only bring visitors as far as the front door. Google’s latest innovation is the implementation of indoor 3D photos, which is an extension of streetview that gives users a virtual tour of business’ interiors.
Notable Benefits of Google Business Photos:
If your business wants to grow into a giant as Google did someday, it is critical to take full advantage of on-line advertising techniques such as 3D tours and others. A failure to do so may result in your company being trampled on by the other guys!
You may be struggling to choose the right advertising channels to maximize your ROI. Wisdek can assist you in determining the most suitable strategy and ensure that your marketing budget is not plundered on a campaign that costs you a fortune without producing. Even if you’re confident that PPC channels are the best choice, you will still be left with the task of determining which sites to present your ads on, how much to bid or which keyphrases to use to generate the most relevant/qualified traffic.
To ensure that your advertisements attain full exposure to your target market, it is best to hire a well-rounded PPC company that has experience in the field. Wisdek can help your company by managing your ad campaign and placing your banners on sites that will give you hyper-targeted exposure, saving you time and money.
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